MediaDailyNews Editions for July 2015
MediaDailyNews - Friday, July 17, 2015
Marketers Betting On DMPs For A Programmatic Future
Sluts Get Cut -- And Other Everlasting Wisdom From 'UnREAL'
Amazon Prime Day Seen Capturing Clicks From Google
Has Technology Really Improved the Ad Business?
Starz Taps Hirsch As Prez, Global Marketing
Programmatic's Vanguard Is Being Led By Nation's Biggest Spenders
FCC's New Text Spam Rules Could Weigh Against Yahoo
'National Journal' To Shutter Print Edition
Video Users Want Multi-Device Options
AppsFlyer Develops Plan To Accommodate Facebook's Data Policy Change
Moving Transgender @YouTube Video Airs On TV
Wearables, IoT, Drones Boost Tech Projections
Facebook Tests 'Watch Later' Button, Doubles As DVR
MediaDailyNews - Thursday, July 16, 2015
NBCU Upfront Nets $6B
Why The Future Of Advertising Is Polite Interruptions
TV Upfronts In Flux, Execs Braced For Radical Change
Tech Forward With Teens: Stepping Outside The New Media Bubble
WPP's Xaxis Begins Trading 'Click-To-Call' Ads
Study Shows Binge-ing Is The New Normal
Pandora's Programmatic Offering Takes Lumps In OTR Global Report
Media, Marketing Deals Hold Steady
With State Bans Lifted, Cities Advertise For Gay Wedding Dollars
Amazon Putting Pressure On Google Ads
Gannett Tweeks Gravity Ad Units For Mobile
Yahoo Connects Mobile Messaging To Search Through Native
B2B Retargeter Demandbase Raises $30M
Zeta Interactive Closes $125M Funding, Plans US, UK Growth
InMobi Launches Miip, Discovery Platform
MediaDailyNews - Thursday, July 16, 2015
WPP's Xaxis Begins Trading 'Click-To-Call' Ads
TV Upfronts In Flux, Execs Braced For Radical Change
Media, Marketing Deals Hold Steady
NBCU Upfront Nets $6B
With State Bans Lifted, Cities Advertise For Gay Wedding Dollars
Zeta Interactive Closes $125M Funding, Plans US, UK Growth
Tech Forward With Teens: Stepping Outside The New Media Bubble
Amazon Putting Pressure On Google Ads
Pandora's Programmatic Offering Takes Lumps In OTR Global Report
InMobi Launches Miip, Discovery Platform
B2B Retargeter Demandbase Raises $30M
Authors Guild Wants Web Companies To 'Cooperate' In Fight Against Piracy
MediaDailyNews - Wednesday, July 15, 2015
As Mobile Results Improve, Desktop Search Value Erodes
Why People Share
OTT Platforms Could Hit $12B IN 2018, Netflix Will Dominate
Prepare For Programmatic Imperialism: Q&A With ChoiceStream's Eric Bosco
People Using TV Levels Drop 6%
Winning A Media Agency Review
CBS Radio Lays Off Hundreds
Facebook Profits From Rise In Video Ads
Google's 'Right To Be Forgotten' Dilemma Growing
Tribune Content Agency Launches Cross-Channel Video Network
Vice Programming To Run On Verizon Mobile Platform
Facebook Creative Strategist Gomersall Leaves to Launch New Ad-Tech Venture
Vindico Receives MRC Accreditation For Video Viewability
FCC Sued Over New Text-Spam Rules
Video Ad Tech Firm AnyClip Media Raises $21M
A Controversial Video Features Kids Really, Really Crying
You're About To Start Seeing A Lot of Microsoft Ads
American Airlines Puts Global Ad And Media In Review
Why Marketers Find Reddit Loathsome
Presidential Candidates' Internet Policies Examined
MediaDailyNews - Wednesday, July 15, 2015
OTT Platforms Could Hit $12B IN 2018, Netflix Will Dominate
CBS Radio Lays Off Hundreds
Facebook Profits From Rise In Video Ads
Tribune Content Agency Launches Cross-Channel Video Network
People Using TV Levels Drop 6%
Prepare For Programmatic Imperialism: Q&A With ChoiceStream's Eric Bosco
Vice Programming To Run On Verizon Mobile Platform
Facebook Creative Strategist Gomersall Leaves to Launch New Ad-Tech Venture
Vindico Receives MRC Accreditation For Video Viewability
FCC Sued Over New Text-Spam Rules
Google's 'Right To Be Forgotten' Dilemma Growing
Video Ad Tech Firm AnyClip Media Raises $21M
World Wide Web Consortium Unveils Do-Not-Track Standards
MediaDailyNews - Tuesday, July 14, 2015
Comcast To Launch Stream, Standalone Digital Service
GSK Launches $1Billion-Plus Global Media Review
Days Of Future Fast: A Conversation With Havas' Tom Goodwin
After 10 Years Of Declines, Newspaper Headcounts Stabilize
Cable Nets, Ad Revs Dip In Q2
Why Nielsen Is Forced To Model Even Though It Is Bad Research
Analysts Raise Yellow Flag Ahead Of Google Earnings
Google Capital Leads $100 Million Round In Cybersecurity Firm CrowdStrike
Eurostar Consolidates Media Duties With Dentsu Aegis Network
T-Mobile Makes Most Of MLB Sponsorship
Facebook's Stamos Challenges Adobe Security Efforts
Sanders Slams Broadband Providers For Price Increases, Poor Service
Brands, It's Time to Get Your Game Face On
MediaDailyNews - Monday, July 13, 2015
Verklin, Farella, Lotito Form VFL: Back Hashtag Startup
The Best Digital Experiences at Comic-Con '15
Meredith Acquires Grocery Server For Local Digital Ad Targeting
Record Agency Pitches: Is It A Harbinger Of A New Model?
TiVo Taps Foster To Run Measurement Unit TRA
'Family Feud' Records Viewing Rise, Off-Net Sitcoms Hits Dip
Netflix Use Up, Doesn't Impact Pay TV
AOL's Convertro Drills Attribution Weather Data Down To ZIP Codes
Twitter Refines Vine Navigation
Obit: Adweek Co-Founder Jack Thomas, Dead At 87
MediaDailyNews - Friday, July 10, 2015
The Tour de Pants: Cosby, Jared, And Trump
Lions Gate Sues Havas, Ameritrade, Alleging They Infringed On 'Baby,' 'Dirty Dancing' Trademarks
Verizon's AOL Reportedly In Talks To Acquire Millennial Media
Is The Sharing Economy Enslaving Or Liberating Mankind?
Comic-Con 2015 Preview: It's a VR World, We're Just (Passively) Living In It
Sinclair Renews Affiliate Deals With CBS, CW
P&G To Sell 43 Beauty Brands To Coty
Medical Marijuana Ads Linked To Teen Use
Google Regains Market Share Losses From Yahoo-Bing
SMG Flies Away With Etihad Airlines Group Media AOR
SITO Mobile Buys Hipcricket's Ad Biz
Facebook Revamps CPC Metrics To Help Advertisers
In A Digital World, Paper Makes Its Case
Content Marketing Sees Solid Growth, B2C Marketing On Upswing
David Hackworthy To Oversee Strategy At Fallon, Saatchi
Fox Battles TVEyes Over News Clips
MediaDailyNews - Thursday, July 9, 2015
Mobile Throws A Wrench In Viewability, MRC's Latest Test Finds
The Pundits Ponder Microsoft's Strategy In The Internet Of Reality
Sizmek: Most Flash Rich Media Ads Incompatible With Mobile
The 'Year Of Mobile' Has Come And Gone
Twitter Announces New Beta Products To Expand Ad Reach
4 Reasons Programmatic TV Is Over-Hyped
Microsoft Cuts 7,800 Jobs, Revamps Strategy
iHeartMedia Brings Streaming Radio To AT&T U-verse
Local TV Management Anticipates More Consolidation, Seeks Greater Revenue Sources
TV Streaming Rises As Digital Usage Increases
Olive Garden Launches Agency Review
Tinder Tweaks Access, Makes Instagram, Facebook Connections Easier
New Data Breach Bill Covers Photos, Geolocation Data, Other 'Sensitive' Information
MDC Forms New Health Agency
MediaDailyNews - Wednesday, July 8, 2015
Ad Confidence Dips, Remains Near Historic High, Especially Digital
Upfront TV Dollar Volume: Looking For Clearer 'Guidance'
Lamar Acquires Alliance Airport Advertising
Piracy And Premium Content -- Fighting an Upstream Battle?
Live Nation Rolls Out Programmatic Platform, Audience-Targeting Offering
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Google Ads Reflect Sex Discrimination, Study Suggests
Time Inc. Launches New Auto Site, Acquires Experiential, Sports Companies
Retrans Fees Rising, Becoming Competitive With Cable Subscriber Revenues
Twitter Offers New Mobile Ad Management Feature
Ebay, Amazon Most Visible Google Search Advertisers
ESPYs Draw Major Ad Interest, Capital One Returns As Presenting Sponsor
Horizon Media Scores New Beach Volleyball Partnership
Driven By Consumer Control, BTS Shopping Starting Earlier
Google's Web Framework Will Make Pages Look Like Android Apps
Consumers Want Convenience Of Mobile Coupons
Mobile Makes Steady Gains In UK, Accounts For 48% Of All Traffic
Facebook Touts Ad Tool Innovation
Subway 'Shocked' By FBI's Raid of Spokesperson Fogle's Home
AT&T Promises Inexpensive DSL Service To Low-Income Households
Volkswagen Plays New Music With Discovery's Shark Week
Omnicom, DDB Seek Dismissal of $20 Million Sex Harassment Suit
Fiat Taps Bobby Moynihan For NBCUniversal Campaign
iHeartMedia Hires Brokaw To Help Lead Programmatic Efforts
« Previous Entries
Next Entries »