MediaDailyNews Editions for April 2016
- MediaDailyNews - Friday, April 15, 2016
- Meet The 360-Degree Rich Media Unit, VR Included
- Report: App Store Plans Auction-Based Search Ads
- Important: Words You Need To Avoid In Email
- Is 'The Real Thing' Still A Thing?
- Advocates Urge FCC To Stick To Timeline For Privacy Rules
- Is It OK To Punch Out Someone For Talking At The Movies?
- In-App Mobile Programmatic Ad Spending Poised To Grow
- Email Tops ROI, Lags In Investment
- Pop-Ups With A Twist-They're Tied To The Weather In Real-Time
- Samsung Is This Year's Cannes Lions Marketer Of The Year
- House Committee Approves Long-Stalled Email Privacy Act
- Marketers Need To Get To Know Customers
- Instagram Rolls Out Personalized Video Feed
- 1-800-Flowers Finds Love On IBM Cloud, Talks Bots For Service Center
- USA Network Kicks Off 'We The Bold' Marketing Campaign
- TV One Makes Deal For 'Empire' Reruns
- Google Fiber Working On Connecting Wireless Service To Fiber Lines
- Where There's Mystery, There's Margin
- MediaDailyNews - Thursday, April 14, 2016
- ANA Wants More Time To Analyze 'Far-Reaching' Privacy Proposal
- Anonymous Feed-ing Frenzy
- NBCU Offers 'Guarantees' Based On First-Party, Other Data For Marketers
- Is Digital Media Too Big To Fail?
- Obama Threatens To Veto Bill Limiting FCC's Broadband Authority
- Pivotal's Wieser Forecasts Moderate Holding Company Growth In 2016
- Azteca America Upfront Highlights New Shows, Digital Initiatives
- In-Theater Video Ads Grow By Double-Digit Increases
- Google Tests Exchange Bidding In DoubleClick For Publishers, With Eye On Mobile
- Videa Inks Sell, Demand-Side Partnerships
- Disney, Amazon, Apple Are Most 'Authentic' Brands
- Bounce Vows More Originals For African-Americans
- Reputation Matters: Sender Score Critical To Email Deliverability
- Sling TV Launches New Multistream Service
- Facebook Hires Google's Advanced Technology Head To Lead R&D, Hardware Development
- Interactive Video Ads Garner Best Engagement
- Scripps Acquires Digital Humor Site Cracked
- 'Forbes' Debuts 'Forbes Podcasts' For Millennial, Entrepreneurial Women
- MediaDailyNews - Wednesday, April 13, 2016
- Email Privacy Legislation Edited Ahead of Wednesday's House Vote
- A Year On... What's Changed On The Trust And Transparency Front?
- NCAA Extends March Madness For CBS, Turner With Higher License Fee
- Web Gatekeepers Shouldn't Thwart Competition With Data Caps, FCC Chair Says
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
- Cadent Upfront Explores New Frontiers In TV Media Buying
- Macy's CMO Departs
- JWT's Johnson: 'Rape Joke' Video Should Be Made Public Without Redactions
- Bots Are the New Black For Brands On Facebook's Messenger
- Zuora, Time Inc. Partner To Provide End-to-End Subscription Solution
- Hearst Design Group Tests The Waters For New 'Metropolitan Home'
- Starbucks Redesigns Rewards Program, Launches New App
- ESPN Battles Giants Player Over Tweet Of Medical Records
- Mobile Campaigns, Measurement Not Keeping Up With Consumption
- Conde Nast's Programmatic Chief On Leveraging Its 'Great Asset': 1st-Party Data
- MediaDailyNews - Tuesday, April 12, 2016
- 'Daily Mail' Confirms Potential Bid For Yahoo's Media Assets
- Networks Praying For Contested Convention
- The World in Bite-Sized Pieces
- Palisades MediaGroup Recruits PHD Duo To Oversee Its New NYC Office
- VAST 4.0 And The Future Of Native Digital Ad Products
- National TV Ad Revenue Makes Minor Gains
- NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too
- 2015: A Good Year For IPG And Its CEO
- DOJ Approves Gannett's Acquisition Of Journal Media Group Newspapers
- Best Buy Geek Squad Ditches Volkswagen For Toyota
- As Trader Joe's Gains, Whole Foods Teases 365
- NBCU, Chrysler Kick Off Branded Entertainment Deal For 'Pets'
- Court Sides With Mississippi Attorney General In Battle With Google
- Tech, Media M&A Fizzles In Q1 2016
- Mobile Checkout Remains Stumbling Block For Retailers
- Facebook Video Search Engine Could Reverse Downhill Slide
- A Call to Action Is Incomplete Without A Landing Page
- MediaDailyNews - Monday, April 11, 2016
- Omnicom Unveils New Media Agency
- Yahoo Do You Think You're Fooling?
- U.S. Advertising As Percentage Of GDP Slows
- Conversational Commerce And The Mobile Experience
- Local Is Key Ad Drive In Presidential Election
- Brands Losing Trust In Google To Serve Most Valuable Search Results
- Facebook Opens Up To Branded Content From Publishers
- Disney's Youthful Freeform Slots Late-Night 'Later Bitches'
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
- FBI: $2.3B Lost To CEO Email Fraud
- Google Taps IBM Tech, Partners With Rackspace To Increase 'Compute' Power
- Meredith Parent Network, YouTube Team To Create 'Moms' Content
- Twitter Replaces 2 Board Members To Add Diversity
- Consumers Still Wary Of Wearables
- Test Drive A Volvo XC60, Via Instagram
- Highlights From Simulmedia's PeopleFront Event
- NHTSA, Tombras Don't Want Emojis To Ruin Your Life
- MediaDailyNews - Friday, April 8, 2016
- Publicis Media Reorganizes U.S. Leadership Team
- Porn As A Prelude To Dating: Reading 'American Girls'
- Verizon Reportedly Will Bid For Yahoo's Assets, Merge With AOL's
- Would You Still Do It If You Thought You'd Get Caught?
- Pay TV Profit Forecast: Steep Declines By 2023
- Branding With A Purpose
- Bloomberg Media Taps Marks As Global Head Of Ad Sales Marketing
- MEC Launches Wavemaker To Streamline Services
- Omnicom Consolidates Healthcare Shops Under TBWA\WorldHealth Brand
- Media Stocks Fall Lower On Thursday Versus Broader Market
- Facebook Rolls Out New Messenger Features
- Yahoo Stock Attracts A Melting Pot Of Buyers, Sellers
- Drawbridge Moves To SaaS With Lyft And M&C Saatchi Partnerships
- Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow
- Localytics Integrates Mobile Data With Salesforce Data
- IBM Introduces Wearable Apps For The Masters Tourney
- Precision Marketing: Marketers Must Find Balance Or Fail
- MediaDailyNews - Thursday, April 7, 2016
- Follow The Money: Rebate Management Cited As Biggest Factor In 'Trust' Between Agencies And Clients
- FCC May Outlaw 'Supercookies'
- Verizon Bets On Mobile Video, Takes Equity Stake In AwesomenessTV
- Why Does The ARF Still Need To Prove The Sky Is Blue?
- Facebook Offers New Video Elements, Adds To App
- Insights from 'Extreme Ownership': Ego Vs. Pride
- Brave Browser Will Pay Users Bitcoin To View Its Ads
- Syndication Court Show TV Viewers Up From 2015
- WPP Appoints Nicole Seligman Senior Independent Director
- Opera Cofounder Launches Vivaldi Browser, Partners With Bing, DuckDuckGo, Yandex
- AdBlock Plus Sticks By Its Script
- Powered By Mobile, Shoppers Crave Online Experiences In Stores
- How Does Your Salary Compare?
- CMOs Will Become Customer Experience Officers Within Four Years
- Twitter Updates Conversion Lift Reports To Determine Ad Effectiveness
- AT&T Finds Business Message In Own Logo
- 'Vice,' 'NatGeo' Lead Webby Award Nominations
- MediaDailyNews - Wednesday, April 6, 2016
- Twitter Wins Thursday Night NFL Package
- Target Shifts $500 Million Media Assignment To GroupM
- Nielsen Becomes Strategic Partner For Medialab
- Ads More Effective In G-Rated TV Shows
- Haworth, Parting Ways With Target, Talks To Walmart About Handling Its Media
- U.S. Programmatic Digital Display Ad Spending Will Hit $22B In 2016
- eBay Enterprise Marketing Rebrands As Pepperjam
- Major Gap Exists Between Campaign Execution, Attribution, Performance, Study Finds
- OpenX Launches 24/7 Resource For Publishers
- Mobile App Performance Gains Attribution For Paid, Organic Search Campaigns
- Elephants In The Room: Ad Blocking, Viewability And Transparency
- Email Server Hack Behind Panama Papers
- Facebook's Automatic Alt Text Aids Visually Impaired
- 'The Atlantic,' Univision Digital Debut CityLab Latino
- The Wave Form Of Complex Strategy
- Social-Media Marketing Is Dead, Long Live Conversational Marketing
- Netflix Proves People Don't Notice Mobile Video Slowdowns, T-Mobile CEO Argues
- MediaDailyNews - Tuesday, April 5, 2016
- KSL Trustee Settles With Agency's Former Controller
- The Demise Of Brand-Building
- NBCU, Vox Media Start Concert Ad-Selling Platform
- Why Spotify Needs To Invest In Visual Along With Audio
- Combined Broadcast, Cable Network Reach Helping Ad Sales
- Personalization Beyond Digital For CPG
- Johnson: WPP, JWT 'Want It Both Ways'
- IBM Names Bob Lord Chief Digital Officer
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
- In-App Native Advertising Is Soaring
- Excedrin Shares Migraine With Non-Sufferers
- AI For Google Search Ads Calculates Campaign Losses, Profits Per Keyword
- Microsoft Rolls Out Outlook Premium For Testing
- OpenX Becomes Certified AMP Project Partner
- USAA Hires MullenLowe US To Replace Its Ousted Sibling Campbell Ewald
- Consumer Advocacy Group Sides With FilmOn Against Broadcasters
- 'The Huffington Post,' Unilever Launch Parent-Child Video Series
- MediaDailyNews - Monday, April 4, 2016
- Media Ratings Auditor To Assess Agency Media Audits, MRC Forms Working Group
- Advertisers Slow Bids On Keywords After Google Drops Right-Rail Text Ads
- Nielsen Licenses Dish Set-Top Data, Says It Will Be Calibrated With Panel-Based Ratings
- Why There Is No President Klein
- FTC To Tackle Privacy Concerns Raised By Smart TVs
- AOL Bows Self-Serve Programmatic TV Buying, Kicks Off With Omnicom At Launch
- Marketing Tech Deal-Making Grows, Ad Holding Companies Active
- TV Net Viewer Erosion Records Mid Single-Digit Losses
- AudienceScience Adds Video Viewability Targeting Via Integral Ad Science
- Cox Gets To The Emotional Root Of TV's 'Golden Age'
- WPP Buys Health And Pharma Media Agency CMI
- Tribune Media Names 2 Top Digital Execs
- 'Glamour' Partners With Lane Bryant On Special Magazine Issues, Advertising
- Vibes Launches Transactional Messaging Solution For Mobile Enterprises
- If Microsoft Helps Finance Yahoo, Data Will Drive Better Ads
- Why Spotify Needs To Invest In Visual Along With Audio
- AlphaGo Might Be The Most Effective Marketing Campaign Ever
