January 25, 2023
Thursday, April 19, 2018
NBCUniversal will license its Audience Graph, "a single centralized store of audience attributes to create and evaluate audience targets" for media plans to Open … Read the whole story
The good news is that adoption of ads.txt in programmatic audience exchanges is accelerating, according to a report released today by Pixalate. The bad … Read the whole story
The new ad format is designed exclusively for mobile apps and the mobile web. Read the whole story
- COMMENTARY
More than 50% of the advertising execs surveyed said the use of ads.txt makes them feel more comfortable with buying programmatic advertising from a … Read the whole story
The autoplay is allowed only when the media doesn't play sound, after the user clicks or taps on the site, or on desktop if … Read the whole story
The company plans to use its new funding to expand its product and engineering teams, to invest in more marketing activity and content, and … Read the whole story
A year ago, OTT revenues were estimated to have climbed 41% to $11.9 billion versus 2016. By 2020, they are forecast to see a … Read the whole story
The Groupe reported its first results using IFRS15, the new accounting standard on revenue recognition begun in January. "Our Q1 performance gives us confidence … Read the whole story
- COMMENTARY
Each World Cup match viewership is roughly equivalent to that of the Super Bowl. So from June 14 - July 15, brands have 64 … Read the whole story
A Nielsen Watch study shows audiences are more likely to tune-in to linear TV after being exposed to Twitter media -- be it sports … Read the whole story
COMMENTARYThe seemingly widespread acceptance of the public testimony being given by a porn actress about the President of the U.S. represents a sea change … Read the whole story
- COMMENTARY
Fox News' Sean Hannity is no journalist; he has said as much. However, he may be a entertainer. Still, he needs a marketing fixer … Read the whole story
