The deal will connect Walmart's customer purchase data with Disney's internal insights from its Disney Audience Graph. Read the whole story
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. Read the whole story
Mix and attribution models have always been about the input data, and when Horizon Media began ingesting audio, it found a surprising result: better … Read the whole story
Star power -- and Jimmy Kimmel, too -- will return next week to the Upfronts now that last year's actors' and writers' strikes are … Read the whole story
Long-time Publicis exec (Starcom MediaVest Group, Leo Burnett) Andrew Swinand has joined U.K. agency Inspired Thinking Group (ITG) as CEO. Read the whole story
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnings call. Upgrading search functions with improve … Read the whole story
"Only Murders in the Building" mined the true-crime podcast craze for comedy, and now, a true-crime podcast is at the center of a new … Read the whole story
Enkrypt AI, a startup focused on making AI safer, has uncovered serious vulnerabilities and safety issues around some top large language models, and released … Read the whole story
The spot, meant to promote interest in French women's soccer, has been divisive, equally revered and reviled. Read the whole story
Billups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs. Read the whole story
In an effort to prompt more Instagram users to post their content to its X competitor app, Meta is testing the addition of a … Read the whole story
We will soon have the existing ESPN+ service, which will have modest levels of sports content, added to Disney+ as a separate "tile" featured … Read the whole story
Hub's Q1 2024 TV Churn Tracker shows an overall jump in streaming business among those using only an ad-supported option at 18% - up … Read the whole story
Microsoft President Brad Smith may have just created a deeper chasm between brand loyalists and those who are not, with the introduction of the … Read the whole story
The bundle packages the Disney+ and Hulu platforms with WBD's Max streamer. It will house content from linear TV networks and brands including ABC, … Read the whole story