
News
Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today's Supreme Court ruling could remove the immediate cost pressures that focused
companies … Read the full story by Laurie Sullivan

News
The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. Read the full story by Sarah Mahoney

News
The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. Read the full story by Joe Mandese

News
The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs. Read the full story by Steve McClellan

Commentary
Toyota's marketing has been a major contributor to its success globally and particularly in the U.S., says AMCI's Ian Beavis. Read the full story by Tanya Gazdik

News
Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030. Read the full story by Wayne Friedman

Commentary
Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. Read the full story by Joe Mandese

Commentary
The thing that amazes me most about all the attention now being paid to the issue of partisan politicians appearing on talk shows is the prevalence of such guests in … Read the full story by Adam Buckman

Commentary
Once again, Adam Buckman has raised an excellent question in today's "TV Blog." Here's the answer. Read the full story by Joe Mandese

Commentary
Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame. Read the full story by Adam Buckman

News
New UC San Diego research finds LLMs frequently alter review sentiment - and the shifts measurably change human decisions. Read the full story by Sarah Mahoney

Commentary
AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers may not care about it, but … Read the full story by J. Walker Smith
Commentary
ChatGPT told me, in plain language, that Sora 2 "makes reality optional at scale"-that it's "a solvent that dissolves trust quietly." Read the full story by Steven Rosenbaum

News
Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become primary sources of intelligence for
business … Read the full story by Steve McClellan

Commentary
Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead. Read the full story by Joe Mandese

Commentary
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took … Read the full story by Richard Whitman

Commentary
A massive backlash against LSD eventually culminated in a 1970 Congressional law declaring it a Schedule 1 drug, meaning it officially has "no accepted medical use" in the U.S. Read the full story by Les Luchter

News
Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it easier. Read the full story by Laurie Sullivan

News
Meta argues in new court papers that the FTC lacks the authority to revise a 2020 settlement by adding new restrictions in the use of teens' data. Read the full story by Wendy Davis

Commentary
Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers. Read the full story by Laurie Sullivan

Commentary
The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out. Read the full story by Joe Mandese

News
Reddit is testing a new AI-powered search feature designed to showcase products from ad partners based on recommendations drawn from on-platform communities. Read the full story by Colin Kirkland

News
"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after the agency's monthly meeting. Read the full story by Wendy Davis

News
How to face your victims. How NOT to face your victims. How NOT to swear under oath. Read the full story by Joe Planet