The winner will be tasked with shaping a new creative platform that supports the firm's core brand position of being lottery-led and to help … Read the whole story

Mckinney said it created the new unit as brands continue to seek more integrated offerings from fewer agencies. Read the whole story

Rise leads the brand's digital and traditional media strategy cross-channel. Read the whole story

Dana Neujahr has been named president of the U.S. Read the whole story

The stories platform shifts the focus to Checkout.com. Read the whole story

The almost two-minute video has been so well-received that Stellantis is rolling it out across television as a 30-second commercial to support the launch … Read the whole story

Seven different "wake up" songs from different decades and genres are introduced in a new musical-inspired spot. Read the whole story

The partnership is focused on building scalable, data-driven intellectual property as brands increasingly seek ways to promote products beyond traditional ads and campaigns. Read the whole story

The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. Read the whole story

The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. Read the whole story

New Yorker live longer than most Americans - so why not live here? Read the whole story

The four new group creative directors are all major award winners. Read the whole story

Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become … Read the whole story