AI is dumbing down marketing like never before. Not dumb in a pejorative sense. Rather, in a practical sense, as in skewed evidence. Marketers may not care about it, but marketers certainly know about it. It's central to the way AI works and it's no secret.

Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this column instead.

The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out.

Audio media is poised to become this year's connective force for brands looking to tap into the cultural conversation. In a year already defined by global sports tentpoles, as well as an upcoming, high-profile midterm election and a wave of new pop-culture phenomena, audio will be the channel that surrounds all of the moments that matter. Why? Because audio cuts through distraction, meeting audiences where they are tuned in, and increasingly serving as a primary source of information and connection as traditional channels like TV struggle to command the same attention. For marketers preparing to make …

I am occasionally asked what metric I think is best for keeping track of consumers. There's no hesitation with my answer. It's new home starts. Let me explain why.

I spotted a Tesla with a peace sign covering its T logo. The symbolism was clear - virtue signaling that "I like Tesla, but I don't like Elon's politics." It felt dated, out of place, an old story.

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026.

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.

Open AI researchers found product purchasing was 2.1% of all ChatGPT conversations. Which raises a critical question: Is this big or not? The answer is, it depends.

Three years after coming up with a simple fix for separating low-quality "out-stream" from premium "in-stream" video advertising, Levin is an ad industry David fighting some pretty powerful Goliaths.