I am occasionally asked what metric I think is best for keeping track of consumers. There's no hesitation with my answer. It's new home starts. Let me explain why.

I spotted a Tesla with a peace sign covering its T logo. The symbolism was clear - virtue signaling that "I like Tesla, but I don't like Elon's politics." It felt dated, out of place, an old story.

The consensus of reputable ad industry forecast sources increased 1.6 points to an average projected growth of 8.8% for 2026.

The months-long study, however, says nothing about what impact the presence of two viable currencies will have on the advertising marketplace.

Open AI researchers found product purchasing was 2.1% of all ChatGPT conversations. Which raises a critical question: Is this big or not? The answer is, it depends.

Three years after coming up with a simple fix for separating low-quality "out-stream" from premium "in-stream" video advertising, Levin is an ad industry David fighting some pretty powerful Goliaths.

In what will likely prove to be Magna Global's last -- and Omnicom Media's only -- public global/regional ad spending estimates, the former Interpublic unit quietly updated its Atlas database at year-end with its official December 2025 forecast.

Based on initial test, the integration has been boosting incremental reach an average of 10% by adding digital audio to the mix.

The data says few people trust AI. At least not in the U.S. But should we trust the data? The answer: It's a little mushy.

Omnicom Media's new "Future of Brand Influence" study implies a new "multi-microphone" stage of consumer influence omprised of AI and people, as well as "influencers," whether they be man or machine.