by Laurie Sullivan on Apr 24, 8:27 PM
Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.
by Laurie Sullivan on Apr 24, 8:00 AM
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showing how retail media chips away at paid-search media, although paid-search ad spend reached a new high in 2023.
by Laurie Sullivan on Apr 23, 8:00 AM
CNET co-founder Shelby Bonnie has created a video production service that uses AI to turn a basic video shot on a mobile phone into engaging content.
by Laurie Sullivan on Apr 22, 8:00 AM
Power Digital recently introduced a platform designed with support from Meta and its business engineering team that connects a client's ad creative with their own first-party data, CSO Ben Dutter says.
by Laurie Sullivan on Apr 19, 9:08 AM
Alphabet and Google CEO Sundar Pichai has announced changes to Google's workplace structure to help the company develop AI products and services faster.
by Laurie Sullivan on Apr 18, 8:00 AM
Channel Factory will introduce an innovation lab focused on artificial intelligence to support brands.
by Laurie Sullivan on Apr 16, 8:00 AM
With the deprecation of browser cookies, the focus is on pulling together different inventory supply resources and data points to create one unified schedule, says Frequence President Oliver Jacob.
by Laurie Sullivan on Apr 15, 12:00 AM
Cyber thieves have learned to engineer attacks using AI deepfake injections, launch ransomware attacks and gain access, and many have begun to use generative AI.
by Laurie Sullivan on Apr 15, 12:00 AM
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikhil Raj predicts will occur in the next 5 years. Nikhil was on the Walmart Labs co-founding leadership team, through the acquisition of Kosmix.
by Laurie Sullivan on Apr 12, 8:00 AM
Privacy has become important to brands and consumers - but not the type of privacy one might expect from Sprite and its parent company the Coca-Cola Company.