- Reddit Advertising Surges In Q4, Grows User Base
MediaDailyNews, Colin Kirkland - Friday, February 6, 2026
In its latest performance report, Reddit said the company added 5 milli ...
- Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertising
MAD, Fern Siegel - Thursday, February 5, 2026
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 yea ...
- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- Amazon Twists AI Phobia In Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Friday, February 6, 2026
Amazon addresses AI phobia through humor in its "Alexa trying to ki ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- How Much Can Your Brand Manipulate ChatGPT Results?
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 3, 2026
Consumers are more valuable long term when they search and discover ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...
- Marketing The Seahawks: Data Behind Fandom Deals
Performance Marketing Insider, Laurie Sullivan - Monday, February 2, 2026
Marketers are rethinking how to approach customer data ahead of high-traffic onli ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Amazon Finds Child Sex Abuse Material In AI Training Data
Performance Marketing Insider, Laurie Sullivan - Thursday, January 29, 2026
Amazon reported to the National Center for Missing and Exploited Children th ...
- AI Brand Recommendations: Chaotic, Inconsistent
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 28, 2026
AI recommendations vary even when prompts are identical. New data from analyti ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Budweiser's Clydesdale Soars With Eagle In Super Bowl LX Ad
Performance Marketing Insider, Laurie Sullivan - Monday, January 26, 2026
While the brand-building ad is designed for the emotional impact, it becom ...
- Microsoft Exposes AI Bot Site Traffic
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Microsoft's Clarity has released a way to identify patterns that show h ...
- Amazon Opens 'Prebid Adapter' Beta, Seeks To Bridge Ad Demand
MediaDailyNews, Laurie Sullivan - Wednesday, January 21, 2026
Amazon Publisher Services' "Prebid Adapter" has moved into open beta and ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- Crisis Looming Over AI-Generated Ads, Content
Performance Marketing Insider, Laurie Sullivan - Monday, January 19, 2026
Advertisers see the inability of consumers to distinguish AI from human conte ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- OpenAI To Begin Testing Ads In Chat As Execs Challenge Publishers To Do More
Performance Marketing Insider, Laurie Sullivan - Friday, January 16, 2026
Publishers have been pushing the industry to monetize AI chat. Today th ...
- Performance Max Beta Enables Advertisers To Split-Test Assets
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Google is testing the ability for advertisers to split-test shopping ads, specifical ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...
- Partnership Levels AI Search Visibility For Brands, Publishers
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
The Next Net Media and Audacy partnership announced today aims to increa ...
- Meta's Manus Gains Web Traffic Data For AI Agents
MediaDailyNews, Laurie Sullivan - Tuesday, January 13, 2026
Similarweb will provide web traffic and engagement data that integrate into Man ...