- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- 2025 Ends Flat, December Climbs Just 0.2%
MediaDailyNews, Joe Mandese - Friday, January 30, 2026
In what was a volatile year of ups and downs, 2025 end ...
- A Media Company For The 'Haves' Vs. 'Have Nots'
TV Watch, Wayne Friedman - Friday, January 30, 2026
There is a natural focus on streaming and merger efforts to b ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- Are 'Chaotic' Client Data Silos Responsible For Billions In Wasted Media?
MAD, Steve McClellan - Wednesday, January 21, 2026
That's the way many media agencies see it, according to new resear ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Ad Spend Wasted On Invalid Traffic Reaches $63B
MediaDailyNews, Laurie Sullivan - Tuesday, January 20, 2026
Ad platforms filter invalid traffic as marketers continue to keep a clos ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Google Allows Advertisers To Set Fixed Ad Budgets
MediaDailyNews, Laurie Sullivan - Friday, January 16, 2026
Advertisers can now set a fixed, single amount for the entire durati ...
- Disney Names Ayaz To Lead Company-Wide Enterprise Marketing Organization
Television News Daily, Wayne Friedman - Thursday, January 15, 2026
Asad Ayaz has been named chief marketing/brand officer to lead the n ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- The First - And Probably Last - Omnicom Media Global Landscape
Planning & Buying Insider, Joe Mandese - Tuesday, January 13, 2026
In what will likely prove to be Magna Global's last -- a ...
- Trump-Powell Federal Reserve Battle: Video Ad-Spend Effects?
TV Watch, Wayne Friedman - Wednesday, January 14, 2026
Reports of the DOJ's criminal investigation into Federal Reserve Chairman Jerome Powe ...
- Holiday Streaming: National Video Marketing Up 10%
Television News Daily, Wayne Friedman - Tuesday, January 13, 2026
National TV marketing for streaming platforms gained 10% over the last ...
- Not Just Netflix, YouTube: Lest We Forget All Digital Video
TV Watch, Wayne Friedman - Tuesday, January 6, 2026
Streaming TV's slow-moving legacy media growth is compounded by rapid growth ...
- Executive Of The Year: Horizon's Bob Lord
Agency of the Year, Joe Mandese - Sunday, January 4, 2026
In year one, Lord transformed Horizon's data stack into an "OS," stru ...
- Local 2026 Advertising: +24% On Big Political Gains
Advanced TV Insider, Wayne Friedman - Wednesday, December 31, 2025
Core local TV ad spend is expected to slip 1%, mainly d ...
- 2025: A Year In Social Media 'Slop'
MediaDailyNews, Colin Kirkland - Wednesday, December 31, 2025
When Merriam-Webster announced its Word of the Year was "slop," it ma ...
- National Buys Erode 3% To $6.5B For Top Networks
Television News Daily, Wayne Friedman - Tuesday, December 30, 2025
Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Chann ...
- '60 Minutes' And 'Integrity': Where Do Viewers And Brands Figure In?
TV Watch, Wayne Friedman - Monday, December 29, 2025
Bari Weiss, editor in chief of CBS News, told the press ...
- Disney's 'Avatar,' 'Zootopia' Dominate Holiday Weekend Box Office
MediaDailyNews, Wayne Friedman - Monday, December 29, 2025
Disney's global box-office sales exceeded $6 billion for the year - t ...
- Italy Bans Meta From Blocking Competing AI Chatbot Use On WhatsApp
MediaDailyNews, Colin Kirkland - Wednesday, December 24, 2025
The Italian Competition Authority issued a press release Wednesday ordering Meta ...
- Streaming Marketing Spend Down 8% In Q4
Television News Daily, Wayne Friedman - Wednesday, December 24, 2025
Streaming platforms are down 8% in national TV spend/media value in ...
- X Reportedly Has First Major Revenue Hike Under Musk
MediaDailyNews, Colin Kirkland - Monday, December 15, 2025
X reportedly has shown the first significant revenue growth since Elon Mu ...
- The U.S. Ad Outlook, A New Industry Composite
Planning & Buying Insider, Joe Mandese - Wednesday, December 17, 2025
Following the demise of two of the Big 4 hold co.'s publ ...
- NFL Regular Season Averaging 19M Viewers After 14 Weeks
Television News Daily, Wayne Friedman - Friday, December 12, 2025
Total national TV ad spend is up 7% to $3.17 billion, accordi ...
- This Just In... Why I'm Adding WARC To The Global Ad Consensus
Planning & Buying Insider, Joe Mandese - Thursday, December 11, 2025
Because just like nature, trade reporters abhor a vacuum, and the demi ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...