Tag results for "addressable tv"
- Netflix Taps Pangis To Lead Ad Sales: Former GroupM, Ampersand ExecPangis will oversee Netflix's advertising sales and account management team for t ...
- New TV Advertisers See 'Mid-Funnel' Results From CampaignsThe initial success of a TV campaign encourages many brands to increa ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Black Audiences Favor TV, Streamed Content Over Social MediaBlack consumers seek culturally relevant content with authentic representation and storytelling th ...
- Smart TVs Are Becoming Home Entertainment HubsSmart TVs aren't just for watching video, with half of consumers sayi ...
- Roku, Trade Desk Ink ID Graph Deal For Streaming AdsThe Trade Desk has inked a major deal for its open-source identi ...
- Television's Addressable Transformation: A Lifeline For Local StationsUnlike national addressability, the local station addressable business requires all distributors ...
- Advertisers Favor Live Televised Events For Viewer EngagementMore than half of advertisers said a large, simultaneous audience is t ...
- Netflix Dominates Gen Z's Time Spent With StreamingOne quarter of the Gen Z audience is Hispanic, making Spanish-language networ ...
- Media Spend By New National TV Advertisers Grew 2.3% In 2023The spending by newcomers to national television advertising hit $1.36 billion, tra ...
- India's Connected TV Ad Spending To Grow 30% A YearAbout half of households in India said they own a smart T ...
- Addressable TV Consistently Gets 40% Reach: CIMMThe research revealed that "effective" CPMs for addressable campaigns are more efficie ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'A third of advertisers now consider addressable TV advertising a "must bu ...
- Survey Finds High Intent To Start Using Or Spend More On Addressable TVGo Addressable poll indicates more buyers seeing improvement in measurement, scale, opportunit ...
- Go Addressable Adds Paramount, Becomes Official Trade OrgThe organization is expanding its membership, with funding to expand educational effor ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Half Of Buyers Say Addressable TV Played Role In UpfrontsAnd 80% of those execs said addressable was an important or extreme ...
- DirectTV: Digital Media, Addressable TV Still A Priority For AdvertisersAddressable TV is increasingly combined with search, display and other media ...
- 73% Of Marketers Now Using Addressable TVSeventy-three percent of marketers now use addressable TV - up from 6 ...
- Addressable TV Advertising Forecast To Grow 50%, Hit $87B By 2027, But Challenges RemainAI and other technology will help drive growth, but misperceptions about cos ...
- IAB Tech Lab Launches Dedicated Advanced TV GroupMedia, vendors, others say they will collaborate to tackle technology frameworks a ...
- Summer TV Advertising Can Boost Share Of Voice For BrandsAdvertisers that stay on air in the summer months have a chan ...
- Dish Media Blends CTV, Linear TV Ads Programmatically, Extends Ad Reach'Dish Connected' can blend CTV and linear TV addressable TV inventory throu ...
- Dish Media, DirecTV Intro New Addressable Solutions For ProgrammersStandardized solutions are designed to reduce time to market by eliminating t ...
- The Demise of Linear TV Is Greatly ExaggeratedThe real challenge is how to manage reach and frequency across platfor ...
- Buyer Survey Probes Addressable's Progress, Remaining ObstaclesWhile performance generally gets high marks, cost concerns could be a bigg ...
- Ampersand Automates Addressable TV Planning, BuyingManaged service media clients can automate steps, workflow with addressable buyers. ...
- Your Brain On Addressable: More Engagement, Emotion, RecallGreater recall of addressable vs non-addressable ads is true whether or n ...
- More Buyers Using Addressable TV, More Planning To Up SpendingSecond annual survey of marketers by Go Addressable finds greater adoption, positi ...
- Fox Corp. Inks Programmatic Deal With SSP MagniteThe deal with Magnite will give marketers programmatic access to ad invento ...
