- Snap Boosts Ad Offerings, Revenue And User Base In Q1
MediaDailyNews, Colin Kirkland - Friday, April 26, 2024
Snapchat will provide more opportunities for its ad partners as it continu ...
- Director Duo Signs With Merman
People on the Move, Steve McClellan - Friday, April 26, 2024
Film and commercial directors Tom and Charlie Guard have returned ...
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
Although its shares took a big hit after its latest earnings numbe ...
- MRC Issues Finalized OOH Media Standard, This Phase Excludes Audiences
MediaDailyNews, Joe Mandese - Friday, April 26, 2024
The phase deals only with "impressions." Some see it as a st ...
- When Will Adland's Technology Category Start Growing Again?
Mediapsssst, Richard Whitman - Thursday, April 25, 2024
From WPP's perspective the answer is not this year. The good new ...
- Peacock Q1: Subscribers Rise 3M, Revenue Higher But Losses Continue
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Although Peacock added another three million paid subscribers in Q1 to ...
- Linear TV Drives Higher Engagement For QSRs Than Streaming, Study Finds
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Consumers were 5% more likely to engage with QSR ads on line ...
- Digital Video To See Higher 2024 Ad-Spend Share Than Linear TV: IAB
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Digital video is expected to grow 16% vs. a year ago ...
- Roku Scores Double-Digit Q1 Gains In Revenue, Households
Television News Daily, Wayne Friedman - Thursday, April 25, 2024
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross prof ...
- YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
Television News Daily, Wayne Friedman - Friday, April 26, 2024
YouTube overdelivered on advertising in the first quarter -- growing a massi ...
- Scripps' Bounce TV May Be Sold: Will Legacy TV Networks Also Bounce?
TV Watch, Wayne Friedman - Friday, April 26, 2024
Scripps has hired a financial advisor to evaluate outside interest in acquiri ...
- Streaming, CTV CPMs Under Pressure As New Ad Options Expand
Advanced TV Insider, Wayne Friedman - Thursday, April 25, 2024
As competitors ramp up their AVOD options for their streaming/digital platforms, growi ...
- MRC Releases Invalid Traffic Update, Includes Property-Level Reporting
MediaDailyNews, Joe Mandese - Wednesday, April 24, 2024
The new guidance reflects rapidly emerging forms of invalid traffic that alrea ...
- Taboola Offers Advertisers A Way To Reach A Subset Of Premium Publishers
Publishers Daily, Ray Schultz - Wednesday, April 24, 2024
Yahoo, "Business Insider" and Associated Press are among the publishers included ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- DoubleVerify Gets CTV 'Video Viewable' MRC Accreditation
Television News Daily, Wayne Friedman - Wednesday, April 24, 2024
MRC accreditation for Video Viewable Impressions for CTV will help identify issu ...
- Consolidation In Streaming Is Coming - Small Apps First?
TV Watch, Wayne Friedman - Thursday, April 25, 2024
A key sign of what is to come is the prospect ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- CPC Report Shows Where Ad Costs Rose And Fell
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Pacvue's Q1 2024 report draws on insights from thousands of advertisers, showi ...
- Yet Another Geopath President Steps Down
MediaDailyNews, Joe Mandese - Tuesday, April 23, 2024
To some, the timing is reminiscent of Kym Frank's ouster three yea ...
- Caleb Williams Will Likely Be Top NFL Draft Pick; How's His Commercial Appeal?
Mediapsssst, Richard Whitman - Monday, April 22, 2024
Pretty darn good, according to marketing agency TMA, who has assessed Willia ...
- Networks' Ad Spend Falls 1% So Far In 2024, Ad Airings Up 5%
Television News Daily, Wayne Friedman - Monday, April 22, 2024
National TV ad airings are up 5% among the top 15 broadcast/cab ...
- NHL Scores Best TV Viewing In 8 Seasons
Television News Daily, Wayne Friedman - Tuesday, April 23, 2024
Looking at just cable networks ESPN and TNT, ratings were 8% high ...
- Hyundai Pauses Advertising On X After Pro-Nazi Adjacency
MediaDailyNews, Colin Kirkland - Friday, April 19, 2024
Even after DoubleVerify's correction of X's brand-safety rating, the social messaging platfo ...
- PubMatic Partners With GroupM To Deliver Cookieless Ad Inventory
Publishers Daily, Ray Schultz - Sunday, April 21, 2024
Advertisers will gain cohort-based modeling capabilities across multiple publishers, PubMatic says. ...
- Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative
Search & Performance Insider, Laurie Sullivan - Monday, April 22, 2024
Power Digital recently introduced a platform designed with support from Meta a ...
- IAS Adds Misinformation Measurement Across Meta Apps
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
IAS is expanding its offerings with Meta to include the Global Allian ...
- YouTube Offers Advertisers Placement Near Top-Performing Shorts
MediaDailyNews, Colin Kirkland - Thursday, April 18, 2024
YouTube is launching a "Select Shorts" ad offering to give advertisers t ...
- NBA Regular Season: Flat Ad Spend At $670M, Ratings Inch Up
Television News Daily, Wayne Friedman - Thursday, April 18, 2024
This trend follows average regular-game viewership on ABC, ESPN, TNT, and N ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...