- Is Decency The Next Competitive Moat?
MAD, Dave Snyder - Thursday, February 12, 2026
The future doesn't belong to the loudest brand or the cleverest algorith ...
- Saylor Adds Sherman, Freia To Bolster Creative Muscle
MAD, Fern Siegel - Friday, February 13, 2026
"Brands have to operate like creators to break through," says CEO Wi ...
- Publicis Canada Makes TD Bank 'More Human" In North America
MAD, Fern Siegel - Friday, February 13, 2026
A new visual identity and ad campaign unifies TD's message. ...
- Sweetgreen Selects Wpromote As Paid Media AOR
MAD, Fern Siegel - Friday, February 13, 2026
The fresh-food salad company operates 280 locations in the U.S. ...
- Sweetgreen Appoints Wpromote As Paid Media Agency
Around the Net In Media, Ray Schultz - Friday, February 13, 2026
Salad chain Sweetgreen has named Wpromote as its paid media agency ...
- BarkleyOKRP Positions Sierra As 'Athletish'
MAD, Fern Siegel - Thursday, February 12, 2026
The apparel brand celebrates all forms of recreation. ...
- Ammunition Wins Brand Strategy, Creative Account For American Tire Distributors
MAD, Fern Siegel - Thursday, February 12, 2026
ATD is investing in a cohesive enterprise approach. ...
- Greatest Common Factory Names Courtney Tsitouris Chief Creative Officer
MAD, Steve McClellan - Thursday, February 12, 2026
The title is new at the agency but she succeeds John Traha ...
- Dentsu Adds AI-Driven Healthcare Audience Targeting Platform
MAD, Steve McClellan - Thursday, February 12, 2026
The audiences are created based on historical results from anonymized health recor ...
- Noble People Adds New Planning, Strategy Roles
MAD, Steve McClellan - Thursday, February 12, 2026
Sinha was head of paid media at Wasserman and earlier served ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Are You Ready For Some Futbol? Kansas City Is
Mediapsssst, Richard Whitman - Thursday, February 12, 2026
Kansas City, MO is hosting a handful of this Summer's FIFA Wor ...
- Doherty Heads Brand Management For R&R
People on the Move, Fern Siegel - Thursday, February 12, 2026
The agency's CMO touted Liam Doherty's "incredible pedigree driving business results." ...
- Tombras Captures Sweethearts Approach To Modern 'Love'
MAD, Fern Siegel - Wednesday, February 11, 2026
Conversation hearts read Split Rent and Cook for 2. ...
- Sweet Spot: Cheesecake Factory Names StrawberryFrog Media AOR
MAD, Fern Siegel - Wednesday, February 11, 2026
The agency's work is currently underway. ...
- Kepler Taps Fila, OMD Vets For New Senior Roles
MAD, Steve McClellan - Wednesday, February 11, 2026
Maxey previously served in senior marketing roles at Fila, where she w ...
- Belk Acquires Marketing Agency Sales Factory
MAD, Steve McClellan - Wednesday, February 11, 2026
Sales Factory was founded in 1984 by George King and at t ...
- Bernbach Drives Latest Amarok V6 Work
Out to Launch, Fern Siegel - Wednesday, February 11, 2026
Part of Omnicom, the agency created work for Volkswagen Australia. ...
- WHITE64 Adds 4 New Roles To Agency Leadership
People on the Move, Fern Siegel - Wednesday, February 11, 2026
Client wins in the past year including the Williamsburg Tourism Council, U. ...
- Most Competitive Non-Branded Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, February 12, 2026
A study analyzing 36 high-intent business search terms identified industries facing t ...
- Immediate Launches Experiential Agency IX To Aid Brand Connections
MAD, Fern Siegel - Tuesday, February 10, 2026
The unit will create activations to connect brands with dedicated audiences ...
- Accompany Creative Debuts Garden Of Life 'Formulas' At Olympics
MAD, Fern Siegel - Tuesday, February 10, 2026
Its brand message is traceable sourcing and food integrity. ...
- Carat Extends Arla Foods Remit For Two Years
MAD, Steve McClellan - Tuesday, February 10, 2026
The renewed agreement covers markets including UK, Sweden, Denmark and the Netherla ...
- Dentsu Named Media, Creative AOR For i-Health
MAD, Steve McClellan - Tuesday, February 10, 2026
The remit spans integrated strategy, media buying and execution, creative development, measureme ...
- Cathay Pacific Taps WPP's Spafax For Retail Media
MAD, Steve McClellan - Wednesday, February 11, 2026
The remit includes inflight entertainment, onboard publications, digital channels and experiential form ...
- Toronto-based Salt XC Acquires Media Shop Craft & Commerce
MAD, Steve McClellan - Wednesday, February 11, 2026
C&C will become part of Salt Media and expand the agency's U. ...
- Hyundai, Volkswagen Capitalize On Lackluster Super Bowl
Marketing Daily, Tanya Gazdik - Tuesday, February 10, 2026
Hyundai offered a social media activation to help fans "feel like th ...
- Greenhaus Adds Soulies, Brown As Partners
People on the Move, Fern Siegel - Tuesday, February 10, 2026
Chris Brown is leading Greenhaus Groundworks, a new strategy and insights u ...
- McCullough To Lead Chemistry's Experiential/Influencer Efforts
MAD, Fern Siegel - Monday, February 9, 2026
The new role focuses on connecting brands and cultural capabilities. ...
- New Engen Acquires Grapevine.AI, Enhances Creator-Performance Capabilities
MAD, Fern Siegel - Monday, February 9, 2026
The move increases budgets for creator vs. traditional ad placements. ...