- Sofia Vergara Slips Into Skechers For Super Bowl
Out to Launch, Fern Siegel - Wednesday, February 4, 2026
The spot airs just before kickoff. ...
- Retail Operator of Eddie Bauer Faces Chapter 11*
Retail Insider, Sarah Mahoney - Wednesday, February 4, 2026
While the Eddie Bauer brand is expected to live on, the futu ...
- Lindsey Vonn's Olympics Run To Continue -- At Least In Figs Campaign
Marketing Daily, Les Luchter - Sunday, February 1, 2026
In the campaign for the healthcare apparel brand, Vonn co-stars with t ...
- After 20-Year Break, Levi's Is Back In The Super Bowl
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The company is using the game - and Levi's Stadium - ...
- With 'Wonderfully Unordinary,' Crocs Aims To Surprise Gen Z Fans
Marketing Daily, Sarah Mahoney - Thursday, January 29, 2026
The footwear brand's first new campaign in nearly a decade shifts fr ...
- Lands' End Sells 50% Stake To WHP Global
Marketing Daily, Sarah Mahoney - Tuesday, January 27, 2026
The $300 million joint-venture deal eases the clothing company's debt load. ...
- Jack In The Box Drops 'Jack Was Here!' Streetwear Collection
Marketing Daily, Teresa Buyikian - Friday, January 23, 2026
The collaboration with streetwear brand The Hundreds is in honor of Ja ...
- VML Extends New Balance's 'Now' Message
MAD, Fern Siegel - Tuesday, January 20, 2026
Spots use top athletes and air in key sports events throughout 2 ...
- Gap Goes To Hollywood With 'Fashiontainment' Exec
Retail Insider, Sarah Mahoney - Wednesday, January 21, 2026
With a new chief entertainment officer, the company promises bold moves in ...
- Dick's Bets Sports Creators Can Outplay AI Content
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2026
As AI saturates feeds with synthetic posts, the retailer is expanding gritt ...
- Levi's Teaching Gen Z To Sew On Buttons, Patch Holes
Marketing Daily, Sarah Mahoney - Thursday, January 15, 2026
Gen Z is well behind older generations when it comes to clothi ...
- Delta, Nike, Haagen-Dazs: Why They're Losing Loyalty
Marketing Daily, Sarah Mahoney - Monday, January 12, 2026
Rising consumer expectations result in the biggest loyalty shake-up in decades ...
- ASICS Adds 'Good Vibrations' To Soaring Running Shoe Sales
Marketing Daily, Sarah Mahoney - Thursday, January 8, 2026
The company is using the Beach Boys' classic to underscore its mental-heal ...
- Red Wing Shoes Pursues Global Media Campaign
Around the Net In Media, Ray Schultz - Friday, January 2, 2026
Red Wing Shoes is running a global ad campaign, ranging from “Ma ...
- Lululemon Founder Kicks Off Proxy Fight
Marketing Daily, Sarah Mahoney - Monday, December 29, 2025
Chip Wilson nominates three brand-focused directors as the company searches for i ...
- Adidas Expands Youth-Centric Minecraft Product Launch For Holidays
MediaDailyNews, Colin Kirkland - Monday, December 29, 2025
The holiday product collection in partnership with Minecraft marks an IRL expansi ...
- Nike Debuts 'From Anywhere' Caitlin Clark Anthem Ad
MAD, Steve McClellan - Monday, December 29, 2025
In the video, a number of celebrities ask Clark if she c ...
- Nike's In 'Middle Innings' As Running Fuels A Comeback
Marketing Daily, Sarah Mahoney - Friday, December 19, 2025
Increased marketing spending helps the company eke out a 1% revenue g ...
- Winning Ugly: Birkenstock Keeps Its Grip On Full-Price Demand
Marketing Daily, Sarah Mahoney - Thursday, December 18, 2025
Despite tariff pressure and slowing apparel sales, the brand's scarcity and sto ...
- Denny's Creates 'Sticky Kicks,' Syrup-Filled Sneakers For National Maple Syrup Day
Marketing Daily, Teresa Buyikian - Monday, December 15, 2025
The Sticky Kicks are the brand's latest move to "merge diner cultu ...
- Can A New CEO Bring Back Lululemon's Cool-Girl Heyday?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, December 12, 2025
Some observers see Calvin McDonald's departure as a long-overdue reset. Others wond ...
- From White Castle To White Elephant Swaps: New Holiday Merch
Marketing Daily, Teresa Buyikian - Monday, December 8, 2025
Included in the collection: White Castle Crocs in the brand's signature bl ...
- Beyond The Paper Bag: Chipotle Partners With Travel Brand On Luxe To-Go Containers
Marketing Daily, Teresa Buyikian - Friday, December 5, 2025
The To-Go Collection, an 11-piece capsule collection co-created with travel brand Bei ...
- Did AEO's Sydney Sweeney Brouhaha Pay Off?
Marketing Daily, Sarah Mahoney - Wednesday, December 3, 2025
American Eagle Outfitters is crediting "bold" marketing with sales gains. But re ...
- Will Flat Earthers Take Columbia Sportswear's Bait?
Marketing Daily, Sarah Mahoney - Tuesday, December 2, 2025
The brand's latest stunt offers the entire company to anyone who c ...
- Marlon Wayans Heads Snipes' Surreal Marketing
Out to Launch, Fern Siegel - Tuesday, December 2, 2025
TikTok star Jay Guapo and model Gio Ramos join the Gen Z-target ...
- Stewart Replaces Sweeney In American Eagle Ads
MAD, Fern Siegel - Monday, December 1, 2025
The apparel retailer believes Stewart has cross appeal with all ages. ...
- Luxury Isn't Collapsing -- It's Recalibrating Downward
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 1, 2025
Bain says spending is flat, profits are sliding, and millions of shoppe ...
- Urban Outfitters' Holiday Strategy: Gen Z Stress Relief
Marketing Daily, Sarah Mahoney - Thursday, November 20, 2025
Research-led pop-ups at O'Hare and Astor Place show how the retailer ...
- The Mayor Invites Customers To Step Into Famous Footwear's Holiday Spirit
MAD, Fern Siegel - Monday, November 17, 2025
"Shop With Me" stars Instagram influencer Steffy. Her social content, watched ...