- Nielsen: Trump Down 11%
Red, White & Blog, Joe Mandese - Thursday, February 26, 2026
Based on final estimate, Trump's SOTU audience has fallen 56% from h ...
- NBCU's Big Sports February: Any More Upfront Advertising Power Left?
TV Watch, Wayne Friedman - Thursday, February 26, 2026
NBCU posted an average 23.5 million viewers for its Milan Cortina Wint ...
- The Bloviator-In-Chief
Red, White & Blog, Joe Mandese - Wednesday, February 25, 2026
From one chief to another, maybe you'd want to consider a less-is-mo ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Beyond the Big Game: Why Legendary February Is A Win For A Universal Tracking Standard
MAD, Nada Bradbury - Friday, February 20, 2026
NBCU has prioritized a One Platform strategy and took the significant st ...
- Snapchat To Test Creator-Led Subscriptions In The U.S.
MediaDailyNews, Colin Kirkland - Tuesday, February 17, 2026
Snapchat will begin alpha testing a new feature in the U.S. ne ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Marketing For 'Melania'? Across The Political, Messaging Divide
TV Watch, Wayne Friedman - Friday, February 6, 2026
A local theater used a line from "The Art of War" ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...
- ROI Alone - No Longer A Sufficient Measurement Metric
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 27, 2026
Return on investment alone cannot provide adequate support to guide media investme ...
- Coca-Cola Takes An Interactive Ride With Uber Advertising
MediaDailyNews, Laurie Sullivan - Wednesday, January 7, 2026
Uber Advertising announced an interactive advertising format combining branded map displays wi ...
- How Google Lowering Ad Audience Size Limits Can Improve Performance
Performance Marketing Insider, Laurie Sullivan - Monday, December 29, 2025
Google has finalized the minimum audience size to which advertisers could remarke ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- News Media, Magazines Reach The Affluent And Well-Educated
Publishing Insider, Ray Schultz - Wednesday, December 17, 2025
Audiences now prefer a mixture of both print and digital content, t ...
- A Brief History Of Broadcast Time (Spent)
TV Watch, Joe Mandese - Tuesday, December 16, 2025
It has been a little over four years since Nielsen rebooted t ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Meta Can't Force Advertisers To Arbitrate Claims Over Inflated Metrics
MediaDailyNews, Wendy Davis - Wednesday, December 3, 2025
"Meta waged a seven-year campaign of litigating this case in two feder ...
- Google's 'Aluminium OS' Brings Android To PCs
MediaDailyNews, Laurie Sullivan - Tuesday, November 25, 2025
Google's Android operating system has almost no presence on traditional PCs, whe ...
- Analytics Firm Moves Measurement Into Agentic Amid Acquisition Talks
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
AppsFlyer rolled out a series of products steeped in agentic AI ...
- CTV Marketers Shift Budgets But Still Struggle To Measure Effectiveness
Research Intelligencer, Robert Williams - Wednesday, November 19, 2025
Advertisers largely agree that standardized metadata and TV schedule information would impro ...
- Amazon Reboots Ads System, Agents For Advertising
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
Amazon has reorganized the ways advertisers access its ecosystem. On Tuesday ...
- Amazon Prime Video Ad Reach Jumps Nearly 60% To 315M
Television News Daily, Wayne Friedman - Tuesday, November 11, 2025
MoffettNathanson Research estimated the Amazon ad-supported Prime Video tier will exceed ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- ACC Launches Synthetic Audience Platform To Test Creative, Messaging
MAD, Steve McClellan - Thursday, October 23, 2025
According to the company, the platform simulates audience responses in seconds a ...
- ANA Cross-Measurement Platform Aquila Taps Samba For Streaming Data
MediaDailyNews, Joe Mandese - Wednesday, October 22, 2025
The deal follows one with Comscore for linear TV data and Kant ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...