- Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
MAD, Fern Siegel - Wednesday, May 29, 2024
Oreo also enlisted "Star Wars" superfan Josh Gad and a fan theo ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- New 'Simpsons' Packaging Celebrates Butterfinger's Centenary
MAD, Fern Siegel - Wednesday, May 15, 2024
Now owned by Ferrero, the new packaging pays tribute to its longti ...
- Why Life Is Bueno For This Ferrero SVP
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 16, 2024
"There's this idea of Instagram versus reality and things feeling like th ...
- We Are Pi To Handle Virgin Active's Brand Transformation
Accounts on the Move, Fern Siegel - Friday, May 10, 2024
The brief includes creating a global brand campaign in late 2024. ...
- Boy Scouts Rebrands To Scouting America
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 12, 2024
"We are opening this up so that we say, really, 'Scouting ...
- Sweety Adopts New Brand Identity To Honor Asian Heritage
MAD, Fern Siegel - Wednesday, May 8, 2024
The three-bite treats include Asian flavors, such as green tea, ube purp ...
- Vault49 Selects Akehurst As Managing Director, London
People on the Move, Fern Siegel - Wednesday, May 8, 2024
She will work in close collaboration with the agency's offices in N ...
- NBCU Strikes First-Party Data Deal With Instacart
Television News Daily, Wayne Friedman - Monday, May 6, 2024
To ramp up performance-based ad efforts for better business outcomes, NBCU h ...
- Taco Bell, Red Bull Turn To VTubers To Drive Brand Marketing
MAD, Fern Siegel - Friday, May 3, 2024
Cover Corp. has created a community for VTubers, while aligning with t ...
- Atomic Debuts New Creative Agency: Atomic Matter
MAD, Fern Siegel - Wednesday, May 1, 2024
The new agency will help health brands craft campaigns. ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report
MediaDailyNews, Colin Kirkland - Thursday, April 25, 2024
"Household brands are not just supporting artists but creatively integrating their produc ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Red Antler Group Debuts After Buying Big Stake In Fat Earth
MAD, Fern Siegel - Friday, April 19, 2024
The deal formally establishes the Red Antler Group, comprised of Red Antle ...
- New Brand Consultancy Dang Targets Gen Z, Gen Alpha
MAD, Fern Siegel - Thursday, April 18, 2024
Dang developed its own a blueprint for marketers, a user-centric process ...
- Why This Clarks Exec Is Coming Up Roses
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 19, 2024
"I was often the youngest person in the room and the on ...
- Crunch Transforms A Candy Bar Into Airport 'Fun'
Out to Launch, Fern Siegel - Tuesday, April 16, 2024
Ad agency Translation turns the candy's texture into a humorous distraction. ...
- Contextual Influences Significantly Drive Brand Choice
Research Intelligencer, Robert Williams - Wednesday, April 17, 2024
Brands can boost sales growth by working to reshape people's expectations am ...
- Special London Wins Employment Hero's Global Brief
MAD, Fern Siegel - Friday, April 12, 2024
Special will create a global brand platform to drive business in t ...
- Behind the Manischewitz Rebranding
CPG Insider, Danielle Oster - Friday, April 5, 2024
The effort attempts to broaden the 130-year-old company's appeal, as it al ...
- This Merck Exec's Prescription For Success
Brand Insider: Behind The Scenes, Lisa Singer - Friday, April 12, 2024
"It really forced me to grow up quickly, but it was o ...
- Branding Vs. Performance: Should Advertisers Choose One Over The Other?
Data & Programmatic Insider, Laurie Sullivan - Monday, April 1, 2024
Brave CEO Amir Sharer has refocused the SSP on running branding campaig ...
- WFA Creates 'Community' To Support Brands Exploring AI
Mediapsssst, Richard Whitman - Wednesday, March 27, 2024
It will be led by an AI Steer Team to help establi ...
- CTV Ad Frequency Soars 80% In 2 Years: Report
Television News Daily, Wayne Friedman - Tuesday, March 26, 2024
The frequency of ad messages for CTV continues to increase -- risi ...
- Cognitiv Uses AI To Create Its First DOOH Brand Campaign
MediaDailyNews, Laurie Sullivan - Wednesday, March 20, 2024
Cognitiv launched its first brand campaign, a digital out-of-home experience using de ...
- Why This Taylor Morrison Exec Continues To Shake Things Up
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 28, 2024
"My husband is a stay-at-home dad, and, I think, still in 202 ...
- Meghan, the Duchess Of York, Launches New Lifestyle Brand
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, March 14, 2024
"The goods and services listed included tableware, cookbooks, textiles, as well ...
- How This Central Garden & Pet VP Is Making Her Own Way
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, March 14, 2024
"Transitioning from that little young girl in Havana, I've always dreamed ...
- Repositioning Goliath
Planning & Buying Insider, Joe Mandese - Friday, March 15, 2024
"The unique feeling proposition is 'Free Palestine,'" says The Heart Monitors' J ...