- Sabio Selects Gladwell To Expand U.K. Reach For CTV Advertising
MAD, Fern Siegel - Thursday, February 5, 2026
Gladwell, who was previously M&C Saatchi Performance global CEO, has 20 yea ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- IAB Issues New, Far More Bullish 2026 Ad Spend Forecast
MediaDailyNews, Joe Mandese - Wednesday, January 28, 2026
Based on a survey of media buyers and advertisers, the report al ...
- IAB 2026 Ad Spend Forecast: CTV +13.8%, Social +14.6%
Television News Daily, Wayne Friedman - Wednesday, January 28, 2026
This year, big ad-based events include the Milan Cortina Winter Olympics, t ...
- Why Big Station Groups Could Survive - And Thrive
TV Watch, Wayne Friedman - Wednesday, January 28, 2026
Those that gain sizable market share would be more competitive as liv ...
- YouTube CTV Ads Enable Viewers To Browse, Purchase Products
MediaDailyNews, Laurie Sullivan - Thursday, January 22, 2026
Google's Demand Gen now powers Shoppable CTV that enables viewers to brow ...
- YouTube Ads On Screens Rise Among Agencies, Study Finds
Advanced TV Insider, Wayne Friedman - Thursday, January 22, 2026
Sixty-nine percent of media executives in a recent report said advertising ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- Winterberry '26 U.S. Ad/Marketing Forecast: +9.4%
MediaDailyNews, Laurie Sullivan - Thursday, January 15, 2026
Media expenditure for advertisers is expected to reach $664.2 billion in 202 ...
- Google Kicking Off New DV360 Live Sports Inventory With Winter Games
MediaDailyNews, Laurie Sullivan - Wednesday, January 14, 2026
Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal ...
- Global Content Spend To Grow 2% To $255B In 2026, Streaming Up 6%
Advanced TV Insider, Wayne Friedman - Wednesday, January 14, 2026
Content spend hikes will also come from global sporting events like t ...
- Pinterest, Roku Bring Pinners To CTV
MediaDailyNews, Colin Kirkland - Wednesday, January 7, 2026
Following its acquisition of tvScientific earlier this month, Pinterest has announced ...
- Samsung Ads Releasing Lower-Funnel 'Walled Garden' Data
Television News Daily, Wayne Friedman - Monday, January 5, 2026
Advertisers previously had access only to a limited portion of data ...
- Local 2026 Advertising: +24% On Big Political Gains
Advanced TV Insider, Wayne Friedman - Wednesday, December 31, 2025
Core local TV ad spend is expected to slip 1%, mainly d ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Friday, December 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Slowing TV Set Sales: Don't See What You Want To See?
TV Watch, Wayne Friedman - Tuesday, December 23, 2025
Will slowing TV set sales affect CTV business, including smart TV operati ...
- The Suite Smell Of Nielsen's Big Data Success
TV Watch, Joe Mandese - Monday, December 22, 2025
"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Niels ...
- Pinterest's Vision Of TvScientific Acquisition: Long-Term Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, December 15, 2025
Cross-device attribution is the goal in Pinterest's plan to acquire tvScientific. B ...
- Pinterest To Acquire CTV Ad Company
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, December 11, 2025
Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes a ...
- Domino's Turns CTV Ad Into Trivia Game, Measures Performance
Performance Marketing Insider, Laurie Sullivan - Friday, December 12, 2025
Domino's transformed its ad into a remote-controlled trivia game, asking viewers ...
- Total TV, CTV Ad-Supported Share Rises Again
Advanced TV Insider, Wayne Friedman - Wednesday, December 10, 2025
Streaming platforms, with growing football content, pushed the overall ad-supported share ...
- Cadent Acquires YouTube Measurement Company
Television News Daily, Wayne Friedman - Tuesday, December 9, 2025
TV and video-focused ad-tech company Cadent has acquired certified YouTube measurement compa ...
- Linear TV Ad Buys Forecast To Fall 7% In 2025
Television News Daily, Wayne Friedman - Friday, November 28, 2025
Total linear core TV ad revenues are expected to land at $55 ...
- Slowing TV Set Sales: Don't See What You Want To See?
TV Watch, Wayne Friedman - Friday, November 28, 2025
For full-year 2025, global shipments are estimated at around 208.7 million unit ...
- Too Fast For FAST TV? Buckle Your Seatbelts
TV Watch, Wayne Friedman - Wednesday, November 26, 2025
From a consumer experience perspective, FAST maturity is still a ways of ...
- Scratching The Niche: Midsized Streamers Needing A Home
TV Watch, Wayne Friedman - Friday, November 21, 2025
AMC is starting up a new streaming service focused just on reali ...
- Your Home-Screen Ads Are Calling: Are You Picking Up?
TV Watch, Wayne Friedman - Wednesday, November 19, 2025
Over the past year, LG Ad Solutions has seen a more th ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- 'Cord Nevers': Young-Skewing Streaming Households Stable, Social Media Rising
Advanced TV Insider, Wayne Friedman - Wednesday, November 5, 2025
According to recent Comscore research, 18- to-34-year-old subscribers who are "cord never ...