- CTV, Streaming Ad Experiences Face Ongoing Issues: FreeWheel
Advanced TV Insider, Wayne Friedman - Thursday, May 30, 2024
A study by FreeWheel found 71% of viewers are bothered by "unnatur ...
- Why Community is King: Q&A With Amrapali Gan
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
Amrapali Gan, founder of agency Hoxton Projects and former CEO of OnlyFan ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Mazda Uses AI With Experiential Activation
Marketing Daily, Tanya Gazdik - Wednesday, May 22, 2024
BirdDog Technologies, Mazda's partner on the activation, also recently worked with Polest ...
- Will Legacy Cable TV Start Bigger Dollar Promotions For Streaming Bundles?
TV Watch, Wayne Friedman - Wednesday, May 22, 2024
Charter Communications is offering consumers up to $2,500 to switch to Spectr ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- How Big A Market Does Venu Sports Need?
TV Watch, Wayne Friedman - Monday, May 20, 2024
Venu Sports -- backed by Walt Disney-Fox Corp.-Warner Bros. Discovery -- cou ...
- The New Golden Rule Of Programmatic Ad Buys: Cutting Consumers In
Media 3.0, Joe Mandese - Friday, May 10, 2024
Social app WeAre8 is extending its consumer ad revenue-sharing model to t ...
- Yelp Works To Cash In On AI
Data & Programmatic Insider, Laurie Sullivan - Monday, May 6, 2024
Yelp believes it can drive more demand for businesses through AI technolog ...
- Ditching Your Cart: Information Overload Causes Shoppers To Abandon Purchases
Email Insider, Ray Schultz - Friday, May 3, 2024
Consumers feel overwhelmed by too much advertising and choice, Accenture reports. ...
- Platform Critique: Users Review HubSpot's Performance
Email Insider, Ray Schultz - Friday, April 26, 2024
The top challenges for B2B users of HubSpot's platform are technical issu ...
- How To Leverage Americans' Enjoyment Of Life In The Slow Lane
Marketing Insider, Aaron Paquette - Wednesday, April 24, 2024
Brands must adapt to changing work styles, or risk losing consumers (a ...
- Marketing Fatigue Syndrome: Consumers Want Relevant Messages Only
Email Insider, Ray Schultz - Friday, April 19, 2024
Consumers like getting messages, but they dislike being barraged with communications, Optimo ...
- eBay Personalizes Shopping Powered By AI
MediaDailyNews, Laurie Sullivan - Wednesday, April 10, 2024
Shop the look, powered by eBay.ai offers a new type of shoppi ...
- They Dare To Disagree: Brands, Consumers Differ On Privacy, Personalization
Email Insider, Ray Schultz - Tuesday, April 9, 2024
Companies think they understand their customers. But the customers don't agree. ...
- Consumers Cutting Entertainment Costs? Live Experiences Still A Good Bet
TV Watch, Wayne Friedman - Wednesday, April 3, 2024
Sixty-two percent of U.S. adults say "it's important to spend less with ...
- Search Generative Experience As A Complete Alternative To Search
Search & Performance Insider, Laurie Sullivan - Tuesday, April 2, 2024
Some say generative AI will never replace traditional search engines, but t ...
- Pinterest Shares Ranking Secrets As It Shifts Signals
Search & Performance Insider, Laurie Sullivan - Friday, March 29, 2024
Encouraging other companies to do the same, Pinterest released insights on h ...
- AI Mates: How Both Consumers And Marketers Are Using It
Email Insider, Ray Schultz - Tuesday, March 26, 2024
Over half of all consumers in a survey by Adobe said th ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- Cable TV Pricing: Up, Down Or Sideways? Content Prognosis For The Long Term
TV Watch, Wayne Friedman - Tuesday, March 19, 2024
DirecTV is offering savings on its monthly subscription if viewers are ...
- Mythbusters: LinkedIn Edition
MediaDailyNews, Zach Oscar - Friday, March 15, 2024
Here's a follow-up myth to the myth that people like advertising: ...
- Why Supersocial Is Betting Its Future On Roblox: A Conversation With Yonatan Raz-Fridman
Media 3.0, Colin Kirkland - Friday, March 15, 2024
"Anyone below the age of 25 is treating Roblox as their prima ...
- Paying 'Double' For TV Content? New Focus For Consumers And Pay TV
TV Watch, Wayne Friedman - Tuesday, February 27, 2024
A long-term question is how to prevent consumers from paying "double" f ...
- Selling Loyalty: Email Most Popular Channel, Social Second
Email Insider, Ray Schultz - Friday, February 23, 2024
Consumers will pay more to shop with brands they are loyal t ...
- Las Vegas' Sphere Continues To Be Hot Property
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, February 13, 2024
AB InBev, Adidas, FedEx, Hellman's, Lowe's, Nike, Paramount and Verizon all r ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- Google AI Identifies Shifting Behavior To Increase Performance For Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Google on Thursday released major updates to its ad services supported ...
- Amazon Debuts Conversational AI Shopping Assistant As Ad Sales Climb
MediaDailyNews, Laurie Sullivan - Thursday, February 1, 2024
Amazon announced its new generative AI-powered conversational shopping assistant Rufus Thursday ...
- Yelp Expands Use Of AI In Review Summaries, Adds Budgeting Tool
MediaDailyNews, Laurie Sullivan - Wednesday, January 31, 2024
The company will roll out AI review summaries that highlight a location ...