Tag results for "contextual tracking"
- Predictive Data Engine Targets Ads Through Contextual, Attention, CreativeGumGum's Mindset Graph - which gives advertisers deeper insights into its contextua ...
- Statara, Comscore Expand Traditional Audience SegmentsThe company believes it has found a way to ensure brands ...
- Dentsu Becomes Fan Of Sports Lab, Uses Team/League Data To Target ConsumersDentsu is taking the field with Sports Innovation Lab to create ne ...
- Audience Creation, Targeting For A Privacy-Conscious FutureGeographical targeting acts as a relevance engine by creating cohorts for targeti ...
- Channel Factory Creates AI Incubator Innovation LabChannel Factory will introduce an innovation lab focused on artificial intelligence ...
- Data Targeting Startup Recruits Ad Vets For Advisory BoardA group of industry veterans will serve on the advisory board ...
- Google Cookies Crumble With Results Better Than Apple, But Not Good EnoughIt's been a difficult transition away from Google Chrome browser cookies f ...
- Walmart Expands Generative AI Search ExperiencesWalmart opened up access to a generative AI tool that allows shoppe ...
- Facebook Collects 'Link History,' Uses Data To Target AdsThe opt-out link history archival feature for Android and iOS devices ...
- Advertisers Spit Out Cookies, Tracking What Readers Read In 2023Brands often encounter challenges in planning timely and relevant campaigns, according ...
- The Numbers Behind AI-Enabled Contextually Targeted AdsA recent survey suggests viewers pay less attention, are less interested a ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless TransitionID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Retail Media Networks Are Most Effective With Ads For DealsAbout half of online shoppers said they pay attention to ads f ...
- Tracking: What Marketers Should Know About Apple iOS 17Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- Microsoft Launches Vector Search In PreviewIn preview through Azure Cognitive search, Vector Search uses machine learning ...
- The Context In Contextual For Targeting Cookieless Advertising Is 'Misunderstood'Contextual is "slightly misunderstood," according to Teads Global VP of Data Jam ...
- Reddit Contextual Keyword Targeting And Product Ads LaunchReddit on Friday introduced two Reddit ad solutions aimed at supporting advertise ...
- Targeting Customers Without CookiesWith cookies set to disappear, contextual targeting can enable marketers provide personalizati ...
- Buyer Poll Confirms Shift In Targeting Tactics, More Stress On Audio MediaAlthough third-party data still dominates among 44%, 75% expect to migrate so ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
- Askin v. Programmatic"At some point over the past few decades, we, as a societ ...
- FreeWheel, Comscore Launch Advanced CTV Contextual TargetingUsers of FreeWheel's DSP now have access to Comscore's predictive audience profili ...
- DuckDuckGo Goes Even Deeper To Block Microsoft Scripts In BrowsersDuckDuckGo Friday announced it will begin to block Microsoft tracking scripts ...
- Contextual Advertising Improves Brand Recall In Eye-Tracking TestConsumers are more likely to remember advertising that appears in the conte ...
- GumGum, Tumblr Announce Contextual Partnership Focused On PrivacyDuring the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Dstillery Introduces Cookieless AlternativeDstillery last week launched ID-free AI for cookieless ad targeting. The compa ...
- Vibrant Media Develops Custom Contextual Targeting Technique Using Search DataThe process is based on deterministic and search-intent audience targeting anchored ...
- Outbrain Hits $1B In 2021 Revenue - Where Will Its New CMO Take It?Outbrain's Paul Knegten spoke about the future of advertising and what Outbra ...
- OpenWeb Buys Adyoulike For $100 Million To Build A Social LayerOpenWeb has announced the acquisition of Adyoulike, a global advertising platform bas ...
- Media Quality Drives Viewer Attention, Measurable OutcomesBrands that improve viewability, brand safety and ad-fraud prevention are more like ...
