- Ad Industry Loses 30-Year-Old Tool
Search & Performance Insider, Laurie Sullivan - Tuesday, January 2, 2024
Welcome to 2024 and the next phase in cookieless ad targeting: ...
- Cookie Price Inflation On The Way
Data & Programmatic Insider, Laurie Sullivan - Tuesday, December 26, 2023
Cookie deprecation is finally happening -- which means traditional measurement standards wi ...
- The Countries Contributing Most To Ad-Tracker Increases This Year
MediaDailyNews, Laurie Sullivan - Friday, December 22, 2023
Data suggests the share of ad-tracking requests in user traffic worldwide ro ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Search & Performance Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- Google Won't 'Save' The Post-Cookie Ad Era - Maybe AI Will
MediaDailyNews, Laurie Sullivan - Monday, December 18, 2023
"As an industry we're putting way too much emphasis on Privacy Sandbox ...
- Google Reveals Chrome's Third-Party Cookie Phaseout Date
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
Google will begin testing a new feature on its Chrome browser, rolli ...
- Microsoft GAI's Power Move
Search & Performance Insider, Laurie Sullivan - Wednesday, December 13, 2023
Generative AI will allow companies to build highly personalized consumer profiles wi ...
- How Pressure Driving Ad Performance Changes Media
MediaDailyNews, Laurie Sullivan - Tuesday, December 5, 2023
A recent survey of advertisers and agency execs found 60% of report ...
- Confidence About Cookieless Future Varies By Job Rank
Research Intelligencer, Robert Williams - Friday, December 1, 2023
C-suite marketing leaders and CEOs tend to be more optimistic than lower-lev ...
- Just For You, YouTube Says
Search & Performance Insider, Laurie Sullivan - Thursday, November 9, 2023
Two words will change the way brands message consumers in ads a ...
- Google Reminds Advertisers To Prepare For End Of Third-Party Cookies
MediaDailyNews, Laurie Sullivan - Tuesday, October 17, 2023
Deprecation of third-party cookies is prompting Google to develop tools that he ...
- Younger Consumers Are Most Likely To Protect Privacy
Research Intelligencer, Robert Williams - Thursday, October 19, 2023
Forty-two percent of people ages 18 to 34 have switched companies ...
- Yahoo's Cookieless ID Becomes Available Through Twilio
MediaDailyNews, Laurie Sullivan - Friday, October 13, 2023
The ad industry is undergoing a significant shift toward using first-party da ...
- TikTok Must Face Lawsuit Over Pixel Tracking
MediaDailyNews, Wendy Davis - Tuesday, October 10, 2023
TikTok must face a privacy lawsuit over allegations that it tracked w ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- FTC Warns Tax Preparation Companies Over Online Tracking
MediaDailyNews, Wendy Davis - Monday, September 18, 2023
The FTC warned online tax preparation companies against the use of cookie ...
- Delaware Governor Signs Opt-Out Privacy Law
MediaDailyNews, Wendy Davis - Wednesday, September 13, 2023
Delaware Governor John Carney has signed a privacy law that gives residen ...
- MobileFuse Focuses On Saying Buy-Bye To Targeting
Search & Performance Insider, Laurie Sullivan - Friday, September 8, 2023
Google has been rolling out Privacy Sandbox, its targeting and measurement alternati ...
- 45% Of U.S., U.K. Advertisers Have Used Same Ad Approach For Past 5 Years
Search & Performance Insider, Laurie Sullivan - Thursday, August 31, 2023
Seventy-four percent of ad budgets have been impacted by the economic downtur ...
- How Are You Defining Your Data?
Media Insider, Cory Treffiletti - Wednesday, August 30, 2023
Challenges arise when we start diving into how first-party data gets us ...
- Gen Z Loves Social Media, Most Likely To Opt In To Tracking, Tinuiti Finds
Search & Performance Insider, Laurie Sullivan - Monday, August 28, 2023
TikTok led across CPG categories for Gen Z, with Instagram the second-mo ...
- Advocacy Groups Press FTC To Investigate Google Over Children's Privacy
MediaDailyNews, Wendy Davis - Wednesday, August 23, 2023
Advocacy groups on Wednesday renewed their call for the FTC to investiga ...
- Why Retail Media Could Overtake Search
Search & Performance Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- Retail Media Networks Are Most Effective With Ads For Deals
Research Intelligencer, Robert Williams - Tuesday, August 8, 2023
About half of online shoppers said they pay attention to ads f ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Underdog Media Monetized Unaddressable Ad Supply With 33Across Lexicon
Search & Performance Insider, Laurie Sullivan - Wednesday, August 2, 2023
Ad bid win rates experienced an increase of 140% for 33Across Lexicon-enabl ...
- Privacy Acrobatics: Brands Lack The Resources To Cope With Data Changes
Email Insider, Ray Schultz - Friday, July 28, 2023
Many firms need technical and legal help to comply with new la ...
- Tracking: What Marketers Should Know About Apple iOS 17
Search & Performance Insider, Laurie Sullivan - Wednesday, July 26, 2023
Peter Jakus, product manager at Bloomreach, said while Apple has tried ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...