- Adobe Adds Agency Tools To Workfront Platform
MAD, Steve McClellan - Thursday, February 5, 2026
The new tools help agencies track costs, schedule studio space, make real-ti ...
- Anthropic Unveils First Super Bowl Ad, Seeks SEO Expert
MediaDailyNews, Laurie Sullivan - Wednesday, February 4, 2026
Anthropic, the startup behind Claude, took aim at rival OpenAI in i ...
- Omnicom's Credera Names Consulting Veteran Bridges Global President
MAD, Steve McClellan - Thursday, January 29, 2026
Omnicom acquired Credera in 2018 when the practice had three offices a ...
- Disney Names Ayaz To Lead Company-Wide Enterprise Marketing Organization
Television News Daily, Wayne Friedman - Thursday, January 15, 2026
Asad Ayaz has been named chief marketing/brand officer to lead the n ...
- Google Moves Agentic Shopping Across Search, Gemini With Retailers
MediaDailyNews, Laurie Sullivan - Sunday, January 11, 2026
Open standards and tools announced this week will solve problems in real-ti ...
- xAI Raises Billions In Additional Funding
MediaDailyNews, Colin Kirkland - Wednesday, January 7, 2026
xAI announced that it has exceeded its initial targeted round size, securi ...
- OpenAI Supports Agentic, Voice Conversation Interface For Zeta
Performance Marketing Insider, Laurie Sullivan - Monday, January 5, 2026
Imagine having a verbal conversation with an AI chatbot, brainstorming for ...
- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- B2B Incubator: Firms Combine Intent, Credit Risk Data
Email Insider, Ray Schultz - Monday, October 27, 2025
ZoomInfo and Markaaz seek to help B2B firms address fragmented sales a ...
- Security Octopus: Kaseya Acquires Inky, Adds Email Capability
Email Insider, Ray Schultz - Wednesday, October 8, 2025
Kaseya, which specializes in AI-driven security management software, also previews new cybersecuri ...
- Dynamic Audio Ads Go Real-Time, Get Personal
MediaDailyNews, Laurie Sullivan - Wednesday, October 1, 2025
The contextual enterprise platform, designed to personalize audio advertising, was launched ...
- Oracle To Recreate TikTok's Algorithm Under New Deal: Reports
MediaDailyNews, Laurie Sullivan - Monday, September 22, 2025
Under the proposed deal, Oracle will recreate and provide security for ...
- Email Goody Bag: A Subscription Model For Accessing Deliverability Tools
Email Insider, Ray Schultz - Thursday, September 18, 2025
ZeroBounce seeks to make "enterprise-grade tools" and email credits available to eve ...
- TikTok Shares Search Ad Campaign Data As U.S. Ban Looms
MediaDailyNews, Laurie Sullivan - Friday, September 12, 2025
TikTok this week released search ad campaign data to demonstrate its wor ...
- What Albertsons Media Collective Means For Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, September 11, 2025
Albertsons Companies, parent company of Albertsons Media Collective, became the first retail ...
- Criteo Retail Ads Bought Through Google In New Partnership
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 10, 2025
Criteo has announced a partnership with Google Search Ads 360 - ...
- Overhead Freeze: Sending Campaigns Cross-Platform With Minimal Effort
Email Insider, Ray Schultz - Thursday, September 4, 2025
Engagement firm MessageGears says enhancements to its campaign platform can help markete ...
- AI Email Helper: New Tool Supports Message Creation And Editing, Firm Says
Email Insider, Ray Schultz - Monday, June 16, 2025
Brands need to rethink governance throughout the entire email creation process, Stens ...
- NAD Calls Out Microsoft For Misleading Copilot Productivity Claims
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
The National Advertising Division questioned several productivity claims Microsoft made related ...
- Perplexity CEO Eyes 1B Queries Served Weekly By Year End
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
Moving from answers (several searches in one) to actions (an entire browsi ...
- Publicis Buys Captiv8, Plans Massive Influencer Platform
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
With Captiv8 now under the vast umbrella of companies owned by Publici ...
- iProspect Lands Paid Media For Dollar General And Its Retail Media Network
MediaDailyNews, Joe Mandese - Friday, May 16, 2025
The assignment represents the integration of enterprise and retail media, "unifying t ...
- Data On The Edge: MessageGears And Databricks Team Up
Email Insider, Ray Schultz - Friday, May 16, 2025
Enterprise brands can use this integration to gain direct access to the ...
- Influencer Platform Partners With Perplexity For Data-Driven Campaigns
MediaDailyNews, Colin Kirkland - Tuesday, May 13, 2025
Influencer marketing platform Captiv8 has announced a partnership with AI-powered search engi ...
- Anthropic: How GAI Affects Performance Of Economy
Performance Marketing Insider, Laurie Sullivan - Monday, April 28, 2025
Software development is a major part of advertising platforms, ensuring that a ...
- What Happens To Google Ads When AI Agents Collaborate
Performance Marketing Insider, Laurie Sullivan - Monday, April 14, 2025
Safe Superintelligence is the latest AI startup to gain backing from Goog ...
- On The Mark Martech: Enterprise Retailers Spell Out Specific Needs
Email Insider, Ray Schultz - Tuesday, March 18, 2025
Retail brands demand flexibility and ability to customize in their martech stac ...
- PayPal Strengthens Focus On Global Commerce
MediaDailyNews, Laurie Sullivan - Tuesday, February 25, 2025
The plan is to expand on the PayPal Everywhere ad campaign f ...
- The Weather Company Predicts Consumer Demand For Brands
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2025
The Weather Company is working with brands to forecast consumer needs a ...
- YouTube Citations In Google AI Overviews Surge
Performance Marketing Insider, Laurie Sullivan - Thursday, October 17, 2024
YouTube AI-related citations have surpassed growth expectations, giving businesses another channel ...