- Health Is A Priority -- And A Paradox -- For Grocery Shoppers
Marketing Daily, Sarah Mahoney - Friday, February 27, 2026
FMI's latest report finds retailers stepping up wellness efforts. But consumers rema ...
- Fallon Highlights Sleep Number's ComfortMode Mattress
MAD, Fern Siegel - Tuesday, February 24, 2026
The ad's thrust is you live a better day with a restf ...
- Schwarzenegger Teams With Momentous In Supplement Marketing
Marketing Daily, Les Luchter - Tuesday, January 20, 2026
The actor and bodybuilder worked with supplement company to launch a protein/creatine/vitam ...
- Target Prescribes Wellness, Anomaly Creates Self-Care Spot
MAD, Fern Siegel - Wednesday, January 14, 2026
The retailer has significantly expanded its product lines by 30%. ...
- MegaFood Celebrates 'Small Moments' In Supplement Campaign
Marketing Daily, Les Luchter - Tuesday, January 13, 2026
One spot throws the spotlight on "Erin" as she starts her d ...
- Walmart Pushes Deeper Into Healthcare With 'Better Care Services'
Marketing Daily, Sarah Mahoney - Friday, January 9, 2026
Retailer pairs telehealth, AI nutrition and price rollbacks as wellness becomes ...
- Jennifer Aniston's Inner Struggles Bring Physical Triumph In Pvolve Ad
Marketing Daily, Les Luchter - Wednesday, January 7, 2026
Her voiceover during a Pvolve workout shows that "The conversation in yo ...
- Alcohol Abuse Pill Company Targets Suburban NYC Commuters
Marketing Daily, Les Luchter - Monday, January 5, 2026
The month-long Oar campaign, the company's first out-of-home advertising, consists of 2 ...
- Most Quotable In 2025: Pharma Execs, Campaigns Drill Down On Science
Marketing Daily, Les Luchter - Tuesday, December 30, 2025
Stories on the efficacy of science-based treatments and consumers' thirst for knowled ...
- Weight Watchers Rebrands With New Visual Identity
Marketing Daily, Les Luchter - Wednesday, December 17, 2025
Also new: a "fully integrated platform" that pairs prescriptions with personalized nutritio ...
- Meta Battles Mike Huckabee Over Fake Endorsements
MediaDailyNews, Wendy Davis - Wednesday, December 17, 2025
Meta Platforms is urging a federal appeals court to reject former Arkans ...
- Fear Not The Grim Reaper: Death Clock Can Lead The Way
Pharma & Health Insider, Les Luchter - Thursday, December 18, 2025
App is "an AI health concierge that predicts when you are goi ...
- Wellness Market Reaches Record $6.8 Trillion
Marketing Daily, Les Luchter - Monday, December 1, 2025
The wellness category is distinct from pharmaceuticals, which reached $1.8 trillion la ...
- Orangetheory Rebuilds Its Message Around Real Women
Marketing Daily, Sarah Mahoney - Friday, November 21, 2025
A new campaign centers member stories as GLP-1 drugs, menopause awareness a ...
- How This Alurx Leader Went Viral On TikTok & The Power Move Behind It!
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, November 19, 2025
Julia Stewart went from IHOP waitress to becoming the pancake house chain ...
- Sleep Number Shakes Up Brand Identity
Retail Insider, Sarah Mahoney - Wednesday, October 29, 2025
Times are still hard in mattresses, but the company's new CMO se ...
- Enough With The Robot Face Mask: Suja's 'Wellness That Actually Works'
Marketing Daily, Danielle Oster - Sunday, October 26, 2025
Campaign presents the brand's juices and "wellness" shots as an alternative ...
- Lincoln Continues In-Vehicle Relaxation Partnership With Calm
Marketing Daily, Tanya Gazdik - Wednesday, October 15, 2025
Calm has deals with a variety of brands including AARP, Adidas, Del ...
- Turning Around A Category Leader: Behind One A Day's Rebirth
Pharma & Health Insider, Les Luchter - Thursday, October 16, 2025
Brand made the move from "inconsistent" marketing that included "various logos" ...
- Clean Simple Eats Names January Digital Media AOR
Accounts on the Move, Fern Siegel - Wednesday, October 8, 2025
The agency handles media strategy and planning across Meta and Google. ...
- The Non-Pharma Rx: Take 2 Walks And Call Me In The Morning
Pharma & Health Insider, Les Luchter - Thursday, October 9, 2025
The trend to use nature as healer is exemplified by a Vis ...
- Oura Rings Makes Fashion Statement With Ceramic Launch
Marketing Daily, Les Luchter - Wednesday, October 1, 2025
Younger consumers had been asking Oura for durability and scratch resistance, "a ...
- Pfizer Aims To Close Gap On Obesity Drugs With Metsera
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 22, 2025
The move comes after a string of setbacks for Pfizer in t ...
- Judge Won't Scrap Privacy Verdict Against Meta Over Health Data
MediaDailyNews, Wendy Davis - Tuesday, September 16, 2025
A federal judge won't reverse a jury's decision that Meta unlawfully collect ...
- TV Risks Losing Pharma Ad Price 'Premiums,' Guideline Data Predicts
Television News Daily, Wayne Friedman - Monday, September 15, 2025
DTC cost-per-thousand viewer pricing is 35% higher than averages for all ...
- Nutrabolt Grows Stake In Bloom Nutrition
Marketing Daily, Danielle Oster - Thursday, September 11, 2025
Nutrabolt expanded its initial minority stake in the influencer-founded wellness company, bumpi ...
- FDA 'Cease And Desist' Likely To Have Massive Impact On $7B TV Category
Television News Daily, Wayne Friedman - Wednesday, September 10, 2025
The FDA sent out "100 cease-and-desist letters" to brands in response ...
- Beyond Body-Builders: Supplement Company Says Creatine Users Can Be Non-Athletes
Marketing Daily, Les Luchter - Monday, September 8, 2025
Thorne features singer Ciara, not an athlete like her husband Russell Wilso ...
- School Nurse Shortage? How About Bringing A Doctor To School?
Pharma & Health Insider, Les Luchter - Thursday, September 4, 2025
Kids who feel sick at school may now get examined by ...
- 'Superseed It': Brand Aims To 'Supersede' Too Many Wellness Choices
Marketing Daily, Les Luchter - Tuesday, September 2, 2025
Manitoba Harvest's pun marks the brand's expansion beyond hemp seed products ...