- Teens 'Zill' In New Ad Council Mental Health Campaign
Marketing Daily, Les Luchter - Monday, March 2, 2026
Campaign strategists hope they've created a new buzzword for teens: "zill," "a ...
- Bayer Sues J&J Over Claims For Prostate Cancer Drug
Marketing Daily, Les Luchter - Wednesday, February 25, 2026
Suit alleges that J&J made "false claims regarding the efficacy of Nubeqa ...
- Agency: Medical Insurers Must Move From Brand Promise To Brand Proof
Pharma & Health Insider, Les Luchter - Thursday, February 26, 2026
Getting past consumer mistrust is easiest for industry "disruptors" as opposed ...
- Upfront Prospects: Focusing On Those Key Ad Categories
TV Watch, Wayne Friedman - Wednesday, February 25, 2026
Brian Wieser, media analyst of Madison and Wall, projects rising categories f ...
- Nutrafol's 'Comeback': Campaign Brings Humor To Men's Hair Growth
Marketing Daily, Les Luchter - Tuesday, February 24, 2026
"Once you've established authority, you have the permission to show up ...
- Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood
Marketing Daily, Les Luchter - Sunday, February 22, 2026
Campaign aims to add word to the dictionary to make moms "fe ...
- 'Inch By Inch': Nestle's Compleat Celebrates Small Steps In Pediatric Tube-Feeding
Marketing Daily, Les Luchter - Wednesday, February 18, 2026
The video features a family of animated possums "inspired" by a re ...
- 'Hypertension Bites' Makes Blood Pressure Control A Priority
Marketing Daily, Les Luchter - Wednesday, February 18, 2026
Daily mishaps befell a man and a woman in two spots whe ...
- LSD's Full Circle Trip, Nears Pharma Comeback
Pharma & Health Insider, Les Luchter - Thursday, February 19, 2026
A massive backlash against LSD eventually culminated in a 1970 Congressional l ...
- Dentsu Adds AI-Driven Healthcare Audience Targeting Platform
MAD, Steve McClellan - Thursday, February 12, 2026
The audiences are created based on historical results from anonymized health recor ...
- How A Viral TikTok Video Launched A Women's Health Supplement Brand
Pharma & Health Insider, Les Luchter - Thursday, February 12, 2026
"BV [bacterial vaginosis] ruined sex for me and made me so scar ...
- Accompany Creative Debuts Garden Of Life 'Formulas' At Olympics
MAD, Fern Siegel - Tuesday, February 10, 2026
Its brand message is traceable sourcing and food integrity. ...
- Dentsu Named Media, Creative AOR For i-Health
MAD, Steve McClellan - Tuesday, February 10, 2026
The remit spans integrated strategy, media buying and execution, creative development, measureme ...
- Cytokinetics Gets 'On Track' With Campaign For Cardio Condition
Marketing Daily, Les Luchter - Tuesday, February 10, 2026
Spot stars summer Olympics Gold Medalist Sydney McLaughlin-Levrone and her father Will ...
- New Super Bowl Spending Champ: Novo Nordisk
Marketing Daily - Top of the News, Les Luchter - Friday, February 6, 2026
The pharma company enters the Super Bowl with a :90 spot starri ...
- Telehealth Provider LifeRx Taps Into 'Real Housewives' Universe
Pharma & Health Insider, Les Luchter - Friday, February 6, 2026
Among the brand ambassadors are Margaret Josephs from the "New Jersey" c ...
- Bayer Touts Lynkuet, Its 'Blockbuster' Drug For Hot Flashes
Marketing Daily, Les Luchter - Wednesday, February 4, 2026
Titled "Life Doesn't Stop for a Hot Flash," the campaign stars actre ...
- Lindsey Vonn's Olympics Run To Continue -- At Least In Figs Campaign
Marketing Daily, Les Luchter - Sunday, February 1, 2026
In the campaign for the healthcare apparel brand, Vonn co-stars with t ...
- Nit Happens: A Natural Lice Treatment Lands At Walgreens
Pharma & Health Insider, Les Luchter - Friday, January 30, 2026
Cartwheel's natural lice product will be in 6,000 Walgreens stores nationwide starti ...
- Hims & Hers Fights The Rich, Serena Touts Ro, In SB Telehealth Ads
Marketing Daily - Top of the News, Les Luchter - Thursday, January 29, 2026
Hims & Hers ad says it can help regular folks erase t ...
- BetterSleep Expands With 'The Rest Report' Podcast
Marketing Daily, Les Luchter - Wednesday, January 28, 2026
General Manager Nathalie Walton of BetterSleep app discusses sleep improvement methods wi ...
- U.S. Ad Growth Composite Rises On Bullish IAB Forecast
Planning & Buying Insider, Joe Mandese - Wednesday, January 28, 2026
The consensus of reputable ad industry forecast sources increased 1.6 points ...
- Pepcid, Tums Run NFL Playoff-Timed Campaigns
Marketing Daily, Les Luchter - Monday, January 26, 2026
Competing antacids are targeting NFL fans who may be affected adversely ...
- Online Therapy Platform BetterHelp: It's Time To 'Feel Lighter'
Marketing Daily, Les Luchter - Sunday, January 25, 2026
"Feel lighter. Discover the power of therapy with BetterHelp," says brand ...
- J&J Foresees Unprecedented $100B Year In Sales
Marketing Daily, Les Luchter - Wednesday, January 21, 2026
And by the end of the decade, J&J is expecting double-digit annu ...
- Schwarzenegger Teams With Momentous In Supplement Marketing
Marketing Daily, Les Luchter - Tuesday, January 20, 2026
The actor and bodybuilder worked with supplement company to launch a protein/creatine/vitam ...
- Novo Nordisk Reteams Apple's Long/Hodgman Ad Duo To Tout Ozempic
Marketing Daily, Les Luchter - Tuesday, January 20, 2026
Justin Long and John Hodgman this time represent, respectively, Novo Nordisk's origin ...
- Supplement Maker Thorne's 'Now I Know' Campaign Tackles 'Wellness Confidence Gap'
Marketing Daily, Les Luchter - Tuesday, January 20, 2026
More than half of consumers in a Thorne were "unsure which wellne ...
- Robitussin 'Hacks' Subway Series With Coughs
Marketing Daily, Les Luchter - Friday, January 16, 2026
Participants in the social media video series "Subway Takes" discuss public cough ...
- Google's Billion iPhone Advantage Will Reshape Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, January 15, 2026
Google's multi-year contract with Apple to support its push further into ...