- Publicis Unveils New Sports-Focused Influencer Practice
MAD, Steve McClellan - Monday, February 9, 2026
The offering, dubbed Influential Sports, is joint effort from Publicis Sports a ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Dick's Bets Sports Creators Can Outplay AI Content
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2026
As AI saturates feeds with synthetic posts, the retailer is expanding gritt ...
- How Brands Should Use Influencer Gifting Campaigns In 2026
Marketing Insider, Maria Bailey - Tuesday, January 20, 2026
The smartest brands are using gifting not as a stand-alone tactic, b ...
- Smartphone Maker Oppo Selects Assembly, Allison WW For Singapore Assignment
MAD, Steve McClellan - Thursday, January 15, 2026
Assembly will handle media and Allison will oversee PR/influencer activities, but t ...
- Influencer Marketing Grows, But Relevance May Peak Before Hype Does
Research Intelligencer, Robert Williams - Wednesday, January 14, 2026
Much of the momentum in influencer marketing depends on a single assumptio ...
- McCormick Partners With Paris Hilton, 11:11 Media
MAD, Steve McClellan - Monday, January 12, 2026
As part of the "collab," Hilton will be featured in company a ...
- Gen Alpha, The New Influencers
MAD, Monica Lorusso - Friday, January 9, 2026
If you're a marketer looking to impact and engage Gen X, Millennial ...
- Walmart Using Purchase Data In A Way That Goes Beyond Listings
Around the Net In Media, Ray Schultz - Friday, January 9, 2026
Walmart is integrating purchase data into influencer planning on Meta platforms, Pymn ...
- PMG Acquires Influencer Agency Digital Voices
MAD, Steve McClellan - Tuesday, January 6, 2026
The influencer agency will be integrated into PMG soon and take ...
- Unilever's Influencer Embrace Causing A Ripple Effect With Other Brands
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, December 28, 2025
Other companies, including General Mills, Gap, Victoria's Secret, and Bath & Bo ...
- Top 2025 Backstage Exclusive Insights from Delta, Heineken, White Castle, OLIPOP, Necessaire
Brand Insider, Barbie Romero - Tuesday, December 16, 2025
Get a look at some of 2025's most compelling insights from smart ...
- Toyota Launches Multicultural Corolla, Holiday Creative
Marketing Daily, Tanya Gazdik - Wednesday, December 10, 2025
The Corolla spot features internet star King Bach, who boasts over ...
- Home Depot Opens Creator Portal To Chase Fresh Traffic
Retail Insider, Sarah Mahoney - Wednesday, December 10, 2025
A World Cup-themed launch and names like Trinity Rodman aim to exte ...
- Confessions from T&P's Chief Strategy Officer: Speed, Testing, and the Power of Human Touch
Brand Insider, Barbie Romero - Tuesday, December 9, 2025
Shula Sinclair, Chief Strategy Officer, T&P, discusses why she chooses local influence ...
- NBCU To Feature Creators Across Platforms For Olympics Coverage
MediaDailyNews, Colin Kirkland - Wednesday, December 3, 2025
NBCU is bringing back its creator program for the 2026 Winter Olympic ...
- YouTube Tells Aussie Kids To Come Back At Age 16
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 3, 2025
YouTube confirmed Wednesday that it will adhere to Australia's upcoming social-media b ...
- Ogilvy Veteran Tansill Will Lead US Social, Creator And Earned For Publicis
MAD, Steve McClellan - Monday, November 24, 2025
Tansill most recently served as President of PR, Social & Influence, Nor ...
- Necessaire's GM of Digital on Balancing Retail, D2C, and Leveraging Creator Partnerships Authentically
Brand Insider, Barbie Romero - Tuesday, November 18, 2025
Calvin Lammers discusses why DOOH played a key role outside Sephora store ...
- Carl's Jr. Dir of Media on Authentic Partnerships and How Brands Can Win Without a Super Bowl Ad
Brand Insider, Barbie Romero - Wednesday, November 12, 2025
Scott Sutton shares how they revived their nostalgic Burgers & Bikinis campai ...
- One In Five Americans Now Get News From Social Media 'Influencers'
Research Intelligencer, Robert Williams - Tuesday, November 11, 2025
Among those who follow news influencers, most say it happens by chan ...
- How Influencer Marketing and the Creator Economy is Evolving the Integrated Media Mix
Brand Insider, Corey R. Martin - Tuesday, November 4, 2025
Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact wi ...
- Why Micro-Influencers Are The ROI Engine For DTC Brands This Holiday Season
MAD, David Abbey - Tuesday, October 28, 2025
The story of influencer marketing has shifted from celebrity endorsements to everyd ...
- Agency Influencer Taps TikTok To Fill Growth, Commerce Roles
MAD, Steve McClellan - Wednesday, October 22, 2025
Anastasia Evans joins as vice president of growth and Emily Eldridge joi ...
- Data Shows AI Influencing Holiday Shopping As Consumers Spend Less
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Three separate reports from PayPal, Deloitte and Measure Protocol show how ...
- CARU Issues Guidance For AI Aimed At Kids
MediaDailyNews, Wendy Davis - Monday, October 20, 2025
Companies that use virtual influencers to advertise to children should ensure th ...
- The Power Of This Girlilla CEO
Brand Insider: Behind The Scenes, Lisa Singer - Wednesday, October 15, 2025
October is Breast Cancer Awareness Month, and for Nashville-based music marketing C ...
- Marketers Boost Influencer Budgets But Lag On Brand Safety, Study Finds
Research Intelligencer, Robert Williams - Thursday, October 16, 2025
Marketers surveyed admitted that influencer vetting remains largely manual and inconsistent. ...
- Nielsen: Marketers Struggle To Prove ROI Amid Data Fragmentation, Call For Unified Measurement
Research Intelligencer, Robert Williams - Tuesday, October 14, 2025
Incomplete data systems hinder decision-making and waste marketing resources. ...
- Egg Board Cracks A Fresh Strategy
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, September 30, 2025
Shaking off cholesterol claims and price spikes, the American Egg Board ...