- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- LinkedIn Launches AI-Powered SMB Subscription Hub
MediaDailyNews, Colin Kirkland - Friday, February 13, 2026
LinkedIn has announced a new premium on-platform subscription hub designed to provi ...
- Sweetgreen Appoints Wpromote As Paid Media Agency
Around the Net In Media, Ray Schultz - Friday, February 13, 2026
Salad chain Sweetgreen has named Wpromote as its paid media agency ...
- Dentsu Adds AI-Driven Healthcare Audience Targeting Platform
MAD, Steve McClellan - Thursday, February 12, 2026
The audiences are created based on historical results from anonymized health recor ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Airbnb To Build An Agentic Experience For Travelers
Performance Marketing Insider, Laurie Sullivan - Friday, February 13, 2026
Airbnb's AI team is building a native AI experience for travel ...
- Sweet Spot: Cheesecake Factory Names StrawberryFrog Media AOR
MAD, Fern Siegel - Wednesday, February 11, 2026
The agency's work is currently underway. ...
- Google Reinvents Ads, Drives Search Agentic
MediaDailyNews, Laurie Sullivan - Wednesday, February 11, 2026
"We aren't just bringing ads to AI experiences in Search; we a ...
- IAB Sends 'Direct Buy Addendum' To Public Comment
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
The Interactive Advertising Bureau opened a framework for public comment that ...
- Most Competitive Non-Branded Google Searches
Performance Marketing Insider, Laurie Sullivan - Thursday, February 12, 2026
A study analyzing 36 high-intent business search terms identified industries facing t ...
- Dentsu Named Media, Creative AOR For i-Health
MAD, Steve McClellan - Tuesday, February 10, 2026
The remit spans integrated strategy, media buying and execution, creative development, measureme ...
- Anthropic, xAI Execs Disconnect From AI Ethical Concerns To Face Reality
MediaDailyNews, Laurie Sullivan - Tuesday, February 10, 2026
This week, two high-profile execs left companies that had attempted to ma ...
- Simo: How OpenAI Ads, Adult Mode Will Work
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 11, 2026
The feature launched on Monday in test mode on free and ...
- Alphabet Reportedly Looking At Bond Sale To Fund AI
MediaDailyNews, Laurie Sullivan - Monday, February 9, 2026
Google's parent Alphabet is looking for ways to raise about $15 billi ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Old Rules, New Tools Create Friction In Advertising's AI Era
Data & Programmatic Insider, Laurie Sullivan - Monday, February 9, 2026
Media experts with old values, judgment and tools and U.S. legislation a ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Virginia Senate Passes Bill Banning Sales Of Location Data
MediaDailyNews, Wendy Davis - Thursday, February 5, 2026
The ad industry opposes the bill, arguing it "would deprive Virginia consume ...
- Amazon Twists AI Phobia In Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Friday, February 6, 2026
Amazon addresses AI phobia through humor in its "Alexa trying to ki ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Bosch Back In The Game With Guy Fieri - And A Clearer Playbook
Marketing Daily, Sarah Mahoney - Thursday, February 5, 2026
The German company is spinning last year's lessons into earned-media mania. ...
- YouTube Revenue Topped $60B In 2025, Ad Spend Rose 9%
MediaDailyNews, Laurie Sullivan - Wednesday, February 4, 2026
YouTube's full-year revenue surpassed $60 billion in 2025, exceeding Netflix's reported reven ...
- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- GM's Reed Becomes First CMO To Join IAB Tech Lab Board
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
IAB Tech Lab's board announced Shenan Reed, global CMO at General Motor ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- Microsoft AI Licensing Content Framework Gives Publishers Revenue Stream
MediaDailyNews, Laurie Sullivan - Tuesday, February 3, 2026
U.S. publishers including Business Insider, Conde Nast, Hearst Magazines, People, The Associat ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...