- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Reddit Names Kantar Brand-Lift Measurement Partner
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketi ...
- NBA Playoffs: Ad Revenue Rises 3%, Viewing Down 12%
Television News Daily, Wayne Friedman - Wednesday, May 22, 2024
The NBA playoffs' first two rounds have pulled $274.6 million in nation ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Impact Of AI On Local Search As Seen In The Data
Search & Performance Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Hitting The Gift Mark: A Way To Measure B2B Campaigns
Email Insider, Ray Schultz - Monday, May 20, 2024
Tracking and reporting features are added to the Giftsenda platform. ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Search & Performance Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- Premium Long-Form Video Captures More Attention Than Digital Media
Research Intelligencer, Robert Williams - Thursday, May 16, 2024
Viewers tend to spend more time viewing ads that appear in cinem ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- Streaming Tops April's TV Usage At 38.4% Share, Nearly Flat
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Total day viewing for all streaming platforms for age 2+ slipped ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- TelevisaUnivision Points To Upfront Ad, Measurement Gains, But Needs More
Television News Daily, Wayne Friedman - Tuesday, May 14, 2024
Nielsen is currently making measurement changes to revamp its system, which h ...
- Facebook News Site Referrals Have Fallen 50% In 1 Year
MediaDailyNews, Colin Kirkland - Friday, May 10, 2024
A report by publisher analytics firm Chartbeat and digital intelligence platform Similarw ...
- Cost Per Lead Increased For 19 Of 23 Industries
Search & Performance Insider, Laurie Sullivan - Monday, May 13, 2024
The cost per lead from search ads rose 25% on average ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Why Initial Standard Will Be Two Steps Forward For Out-of-Home
Planning & Buying Insider, Joe Mandese - Tuesday, May 7, 2024
Following some criticism that was a step backwards for out-of-home, MRC chi ...
- SAG-AFTRA Inks Nielsen Streaming Data Deal
MediaDailyNews, Wayne Friedman - Friday, May 3, 2024
The actors union will use Nielsen data to provide streaming content da ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies
MediaDailyNews, Colin Kirkland - Monday, April 29, 2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness wi ...
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1%
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Cost per click on Google ads continues to rise, up 13% Y ...
- Roku Inks NewFront Deals With Trade Desk, iSpot, NBCU
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Trade Desk advertisers now have direct access to Roku via a priva ...
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat
Search & Performance Insider, Laurie Sullivan - Monday, April 29, 2024
Comscore now includes generative AI search in its overall search market measureme ...