- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Shedding A Little More Light On 'Dark Political'
Red, White & Blog, Joe Mandese - Tuesday, February 24, 2026
If democracy actually dies in darkness, the influence of "dark money" ...
- YouTube Tops Nielsen 'Distributor' Viewing Again, 12.5% Share
Television News Daily, Wayne Friedman - Tuesday, February 24, 2026
Last year, YouTube had a 10.8% share, while Disney was at ...
- Not Quite A Super Bowl Record: Were Expectations Higher?
TV Watch, Wayne Friedman - Tuesday, February 24, 2026
Data from a major contributor to the Big Data piece of t ...
- Roku Remains Top CTV Open Ad Platform With 32% Share
Television News Daily, Wayne Friedman - Friday, February 20, 2026
Open programmatic CTV - which represents around 20% of all programmatic C ...
- Netflix Global Ad Prospects: Growing Non-English Content?
Advanced TV Insider, Wayne Friedman - Thursday, February 19, 2026
For the first time, non-English-language original titles made up the majority ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- ANA Finds Influencer Marketing Agencies Averaging 30% Commissions
MediaDailyNews, Joe Mandese - Thursday, February 19, 2026
The first-ever Association of National Advertisers' influencer marketing agency compensation study al ...
- Sports On Streamers Up 52% In Q1, Prime Video Leads
Television News Daily, Wayne Friedman - Thursday, February 19, 2026
As of the first quarter, Amazon remains the top worldwide distributor ...
- NFL, College Football Scores: Big January For Linear, Streaming
Television News Daily, Wayne Friedman - Tuesday, February 17, 2026
Broadcast and cable rose month-to-month, while live, legacy TV networks and streami ...
- Is Roku's Growth Fostering A 'Switzerland' Of All Streaming Video?
TV Watch, Wayne Friedman - Tuesday, February 17, 2026
Roku has 50% market share - substantially more than Amazon Fire T ...
- AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
MediaDailyNews, Laurie Sullivan - Friday, February 13, 2026
Index Exchange execs believe the company's integration with xpln.ai, which helps advertise ...
- TVision Finds Premium Streamers Generate More 'Attention' Vs. YouTube
Television News Daily, Wayne Friedman - Thursday, February 12, 2026
In prime time, premium streaming apps - including Netflix, Disney+ and H ...
- Super Bowl LX: Viewing Flat, Wagering Way Up
TV Watch, Wayne Friedman - Thursday, February 12, 2026
Sports betting was up 27% vs. a year ago for the b ...
- Peak TV: After Declines, Rising Again
Advanced TV Insider, Wayne Friedman - Wednesday, February 11, 2026
The rebound on orders is coming across subscription video-on-demand, linear pay ...
- NBCU Delivers Second-Biggest Game: 124.9M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
NBCU's NBC TV Network, Peacock - and Telemundo, NBC Sports Digital a ...
- Super Bowl Sentiment: AI-Tainted Advertising?
TV Watch, Wayne Friedman - Wednesday, February 11, 2026
One survey says 50% of social-media comments about Super Bowl AI-driven advertisi ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- iSpot Goes 'Agentic,' AI Platform Analyzes TV Ads
Television News Daily, Wayne Friedman - Tuesday, February 10, 2026
"Now we are putting our massive proprietary intelligence to work in ...
- Bad Bunny Buzz: Music Star Dominates Super Bowl Engagement
Email Insider, Ray Schultz - Friday, February 6, 2026
Halftime show interest is up 449% and Bad Bunny is seeing 12 ...
- Snap Boosts Advertising But Loses Millions Of DAUs In Q4
MediaDailyNews, Colin Kirkland - Thursday, February 5, 2026
Snapchat experienced the loss of several million daily active users in k ...
- NFL Teams Make 8% Sponsorship Revenue Gains To $2.7B
Television News Daily, Wayne Friedman - Friday, February 6, 2026
The NFL has added 440 new brands across all its teams. T ...
- Marketing For 'Melania'? Across The Political, Messaging Divide
TV Watch, Wayne Friedman - Friday, February 6, 2026
A local theater used a line from "The Art of War" ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- Fox Core Advertising Up 12% In Q4, Cable Adds Advertisers
Television News Daily, Wayne Friedman - Wednesday, February 4, 2026
Overall advertising - including results for political advertising - inched up 1. ...
- Daytime Talk: Less Big-Screen Chatter, Yapping Coming Your Way
TV Watch, Wayne Friedman - Wednesday, February 4, 2026
Two syndicated talk shows will end this year - one popular (NBCU ...
- Nielsen Kicks Off New Co-Viewing Effort On Super Bowl Sunday
Television News Daily, Wayne Friedman - Tuesday, February 3, 2026
The pilot program features a "new methodology enhancement." ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- AI Wants To Fix Media Measurement, Advertisers Cautiously Optimistic
Research Intelligencer, Robert Williams - Monday, February 2, 2026
AI-driven improvements could unlock up to $26 billion in incremental media investme ...