- Premium Streamers' TV Marketing Spend, Value Drops 18%
Television News Daily, Wayne Friedman - Friday, May 31, 2024
Premium streaming platforms have slowed down their national TV marketing spending f ...
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
TV Watch, Wayne Friedman - Friday, May 17, 2024
Nielsen's effort to show a complete picture with its new "Media Distribut ...
- Big Linear TV Network Groups' Future?: Break 'Em Up
TV Watch, Wayne Friedman - Friday, May 10, 2024
In a disruptive, competitive streaming world comes some hard truth for legacy-bas ...
- 3.know: Another Canary, Or Just An Anomaly -- Shelly Weighs In On Paramount, Et Al
Media 3.0, Joe Mandese - Tuesday, May 7, 2024
Is this the end of Paramount -- and big linear media ...
- TikTok Unveils New Premium Ad Offerings, Publisher Partners
MediaDailyNews, Colin Kirkland - Friday, May 3, 2024
At its NewFronts presentation, TikTok announced new premium ad-placement options and addition ...
- Paramount's Short-Term Plan: Does It Need One Before Going Long?
TV Watch, Wayne Friedman - Monday, May 6, 2024
The Paramount saga continues. The board will now consider a $26 billi ...
- National TV Ad Revenue Sinks 7.4% To $7.2B In Q1: Analyst
Television News Daily, Wayne Friedman - Tuesday, April 30, 2024
Among major legacy owned TV networks, national broadcast/cable TV advertising is estimat ...
- Paramount's Mission Impossible: 9 Minutes Not Enough To Save The Day
TV Watch, Wayne Friedman - Wednesday, May 1, 2024
A nine-minute earnings call, no questions and stunned analysts. No insights we ...
- Paramount Announces New Leadership, Sees Revenue Growth As D2C Losses Narrow
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Paramount says it will start up an "Office of the CEO" wi ...
- Paramount's Bakish To Step Down: Reports
Television News Daily, Wayne Friedman - Monday, April 29, 2024
Currently Paramount is considering a bid from Skydance Media, with another joi ...
- Live Sports Ad Placements Still Remain Strong: Streaming Has A 10% Share
Advanced TV Insider, Wayne Friedman - Thursday, April 18, 2024
Live sports have gained more exposure on streaming networks, but linear ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- National Amusements To Sell 80% Paramount Stake To Skydance: Report
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
National Amusements, which holds a near 80% voting stake in Paramount Globa ...
- Streamers' National TV Marketing Dips 20% In Q1
Television News Daily, Wayne Friedman - Tuesday, April 2, 2024
Streaming marketing on national paid and promotional TV networks continues to s ...
- March Madness Nears Sellout, Single-Digit Ad Price Gains
Television News Daily, Wayne Friedman - Wednesday, March 13, 2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gai ...
- TV 'Arms Dealers': Choose Your Programming Weapons Accordingly
TV Watch, Wayne Friedman - Wednesday, March 13, 2024
LightShed Partners media analyst Rich Greenfield and others believe Paramount Global shou ...
- Paramount Global Revenues Dip 6%, Paramount+ Projected For Profitability In 2025
Television News Daily, Wayne Friedman - Wednesday, February 28, 2024
Paramount Global missed on analysts' Q4 revenue projections, sinking 6% to $7 ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- Theatergoers Get Together And Feel Alright: 'One Love' Tops $51M Holiday Weekend
MediaDailyNews, Wayne Friedman - Sunday, February 18, 2024
"Bob Marley: One Love" hit a high note with a projected $ ...
- Paramount's Bakish On Sports-Alone Program Streaming: 'Broad Is Better'
Television News Daily, Wayne Friedman - Friday, February 9, 2024
"We've looked at sports-only plays including on digital and on a stand-alo ...
- NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulat ...
- Paramount Global Sale 'Requires A Risk Taker': Analyst
Television News Daily, Wayne Friedman - Thursday, February 1, 2024
A sale of Paramount Global to any big legacy TV-based media ...
- Allen Media Group Makes $30B Stock, Debt Offer For Paramount Global
Television News Daily, Wayne Friedman - Wednesday, January 31, 2024
Allen Media Group has made a $30 billion stock and existing de ...
- Paramount's 'Mean Girls' Records $28M Opening Weekend
MediaDailyNews, Wayne Friedman - Monday, January 15, 2024
"Mean Girls" scored $28 million in box-office revenue for its North Americ ...
- Paramount+ To Run Ads During Super Bowl, NFL Wild Card
MediaDailyNews, Karlene Lukovitz - Thursday, January 11, 2024
Two new ads are 14th and 15th in "A Mountain of Entertainmen ...
- DirecTV Offers Free Paramount+ App With 'Paramount+ With Showtime' Subscription
MediaDailyNews, Karlene Lukovitz - Tuesday, January 9, 2024
DirecTV users who pay for the just-rebranded premium linear network get t ...
- 'Late Late Show' Replacement On CBS Is A Video Clip Show
TVBlog, Adam Buckman - Friday, January 5, 2024
A replacement show for "The Late Late Show With James Corden" represen ...
- New Year Streaming Headaches: Bundle, Unbundle Or Bumble?
TV Watch, Wayne Friedman - Tuesday, January 2, 2024
It's mostly about the streaming-only bundle, seemingly in growing demand for mode ...
- A WBD-Paramount Combo: Linear TV, Theatrical Dominance - Is That Enough?
Television News Daily, Wayne Friedman - Friday, December 22, 2023
A WBD-Paramount Global merger would initially result in dominance in two lega ...