- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- Fresh Step, Best Friends Encourage Cat Matchmaking
Marketing Daily, Tanya Gazdik - Sunday, February 15, 2026
Fresh Step cat litter is partnering with Best Friends Animal Society a ...
- Starved For News: People In News Deserts Largely Rely On Non-Journalistic Sources
Publishing Insider, Ray Schultz - Wednesday, February 11, 2026
But many use at least one legacy channel - local TV new ...
- 2 Super Bowl Ads From NFL Tops In Creative Effectiveness
MAD, Steve McClellan - Monday, February 9, 2026
That's according to an analysis from System1, which also found that ...
- The Super Bowl And The Economics Of Creativity
MediaPost Weekend, Paul Parton - Saturday, February 7, 2026
It may seem paradoxical that something we proactively avoid most of t ...
- Tubi Expands Nielsen Deal, Now Accounts For 6.2% Of Ad-Supported Streaming
Television News Daily, Wayne Friedman - Thursday, February 5, 2026
Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Rating ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- How Social Media Is Impacting Engagement With Sports
Mediapsssst, Richard Whitman - Monday, February 2, 2026
According to a new National Research Group study, 62% of sports fa ...
- VML Report Finds Toxic Politics, Other Strains Creating Worldwide 'Dysoptimism'
MAD, Steve McClellan - Sunday, February 1, 2026
The "dysoptimism" cultural perspective, which the agency says balances realism and hop ...
- IAB Unveils 'Project Eidos' To Accelerate AI-Enabled Measurement
MediaDailyNews, Joe Mandese - Monday, February 2, 2026
Backed by research finding half of demand-side execs already are scaling ...
- 2025 Ends Flat, December Climbs Just 0.2%
MediaDailyNews, Joe Mandese - Friday, January 30, 2026
In what was a volatile year of ups and downs, 2025 end ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...
- Yahoo Teams With Anthropic To Build AI Search Across Network
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
Yahoo today launched its branded AI companion to guide users across i ...
- ICE Issues RFI For 'Ad Tech Compliant' Data
MediaDailyNews, Wendy Davis - Tuesday, January 27, 2026
The agency is "gathering information to better understand how the industry's commerci ...
- Disney+ Forecast: +21% Ad Sales; +5% Viewing
Television News Daily, Wayne Friedman - Tuesday, January 27, 2026
Disney+ ad revenue is estimated to rise by double-digit percentages, but viewi ...
- CIMM Finds Market Can Financially Support Two Ad Currencies
Planning & Buying Insider, Joe Mandese - Thursday, January 22, 2026
The months-long study, however, says nothing about what impact the presence ...
- Marketers Plan Biggest Ad Boosts In Digital, Social, CTV - AI, Influencer, Retail Lag
MediaDailyNews, Joe Mandese - Wednesday, January 21, 2026
The only net decrease in ad-spending plans among media in Mediaocean's just-releas ...
- Most Marketers Plan More Principal Media Buying In 2026
MAD, Steve McClellan - Monday, January 19, 2026
That's according to a report from research firm Forrester, which found th ...
- The Healthy Snacking Wave Hits Produce
Marketing Daily, Sarah Mahoney - Monday, January 19, 2026
Dole's new report shows fruit gaining relevance in beverages, gut health routine ...
- From One Trade Acronym To Another: MRC Accredits ARF
MediaDailyNews, Joe Mandese - Tuesday, January 20, 2026
The service - DASH (Universe Study of Device and Account Sharing) ...
- Young American Men Face Screen Time Challenges
Data & Programmatic Insider, Laurie Sullivan - Monday, January 19, 2026
A study conducted by Ipsos found a large majority of Americans belie ...
- Report: Authenticity Drives Global Food Restaurant Visits
QSR Insider, Teresa Buyikian - Thursday, January 15, 2026
Technomic report found 41% want items from a "specific region within nati ...
- Google Will Know You Better Than You Know Yourself
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 14, 2026
An ecosystem of consumer apps and what seems like billions of interactio ...
- Delta, Nike, Haagen-Dazs: Why They're Losing Loyalty
Marketing Daily, Sarah Mahoney - Monday, January 12, 2026
Rising consumer expectations result in the biggest loyalty shake-up in decades ...
- Google Will Power Apple's Siri In Multi-Year Deal
MediaDailyNews, Laurie Sullivan - Monday, January 12, 2026
Apple and Google have entered into a multi-year collaboration to build ...
- Publishers Fear The 'Traffic Era' Is Over And Blame AI Search Summaries
Around the Net In Media, Ray Schultz - Monday, January 12, 2026
AI search summaries and chatbots mean the “end of the traffic era,&rdqu ...
- xAI Raises Billions In Additional Funding
MediaDailyNews, Colin Kirkland - Wednesday, January 7, 2026
xAI announced that it has exceeded its initial targeted round size, securi ...
- High-End Video Console Games Get Strong Demand From Hollywood
Advanced TV Insider, Wayne Friedman - Wednesday, January 7, 2026
Over the last five years, video game adaptations have grown to 2 ...
- Holding Company Of The Year: WPP Media
Agency of the Year, Joe Mandese - Wednesday, January 7, 2026
It may have started with vision and sizzle, but the year evolv ...
- Amid Value Pressures, H-E-B, Market Basket, Woodman's Top Store Rankings
Retail Insider, Sarah Mahoney - Wednesday, January 7, 2026
Over half of consumers can't cover a $400 emergency. That means savin ...