Analysts note that podcasts are now "television." Apple is moving into this in a big way, offering new technology that helps creators get to their intended vision.

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection.

Roku has 50% market share - substantially more than Amazon Fire TV, Google TV and Apple TV. Some say its performance is all about platform neutrality.

In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees due to rising ad revenue.

The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate fee-based revenue down 13% to $139 million.

Sports betting was up 27% vs. a year ago for the big game to $1.76 billion from $1.39 billion, according to the American Gaming Association, in surveying all "legal" channels.

One survey says 50% of social-media comments about Super Bowl AI-driven advertising were sharply negative. Audiences believed "automation" hurts the overall production standards.

This past season for the first time, the NFL sold one regular-season game to YouTube for anyone to see for $100 million, according to reports.

AI could be used to identify viewers who are bored or disinterested in content. It could also offer a personalized "shoppable" TV moment for products and services.

A local theater used a line from "The Art of War" - something you might see applied to action films, political thrillers or superhero movies as a sly, comic message to promote the documentary.