Based on this week's release of phase 2 of the ARF's validation initiative, it's complicated. ...
Today's Opinions
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and NBC Sports on June 19th. ...
Streaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. ...
Two debates with the former president known for his maverick, free-ranging style and the tough-minded but not shy incumbent President will take place in late June and September. ...
Bumble issued its own act of contrition for ads bluntly chiding women to get back out there and start having sex. ...
Publisher Dotdash Meredith shows it is willing to experiment with new technologies. ...
Adoption of generative AI has outpaced both smartphones and tablets. Now is the time to temper enthusiastic impulses and build a principled framework for AI in our organizations. ...
Cultural nuances are the secret sauce that adds depth to influencer content. ...
As Google, Microsoft and OpenAI show the world how AI will become more emotional as the technology develops, will people adapt and accept the emotional responses from AI? ...
The footwear company's latest workwear partnership comes amid record sales and steady store expansion. ...
The integration of voice and video features translates to a fully active AI assistant, with broad implications for our industry. ...
The old joke about surveys is that the best thing about them is also the worst: people answer the questions. Meaning, there is inherent mushiness in every survey result. ...
Short-form advertising video via TV, streaming and digital platforms plays an important role in effectiveness when it comes to advertisers' media mix, according to a new study from WARC, an ad research company. ...
What better way to appeal to a wide range of TV viewers looking for live TV programming than to move to free TV-streaming? ...
The new platform, Melissa Marketplace, takes its lead from consumer online marketplaces such as Amazon, eBay and Etsy. ...
Two new scripted dramas plus a serialized, documentary crime story were among the fall schedule announcements made Tuesday by ABC. ...
The spot hows that it takes a village of weird folk, with divergent looks and personalities, dressed in every type of Speedo, to become a true crowd. ...
Publishers are being hit with rate hikes, poor service and a 2% surcharge, NewsMedia Alliance charges. ...
Google's gen AI tool Veo, announced at Google I/O Tuesday, can produce high-quality 1080p resolution video from text, image, and video prompts. ...
Media and political figures speak out against Dave & Buster's letting customers wager against one another on arcade games. ...
Most firms face data challenges, but are working on solutions, Porch Group Media and Ascend2 report. ...
"Common sense" is one of those underpinnings of democracy that we take for granted. But what if the very concept of common sense isn't true? ...
Strategically deployed promotions can have a meaningful impact on increasing share of wallet with the more price-elastic, single-game-ticket-buying public. ...
A new ANA report benchmarks the use of principal media-buying by agencies, but it raises more questions than it answers about the true magnitude of the practice. That said, a significant percentage of ANA members aren ...
"Tonight Show" host Jimmy Fallon was to be found singing onstage as the presentation began with the opener: "What even is prime time?" ...
Fox is so enthusiastic about its new animated comedy for next fall, "Universal Basic Guys," that the network has already renewed it for a second season. ...
The Scot for Scotts Lawn Care is so fierce in a raw, Braveheart kind of way, he's almost too much man for the screen. ...
Google says it is handling this experiment responsibly. But publishers still wonder. ...
"Section 230 is now poisoning the healthy online ecosystem it once fostered," Reps. Cathy McMorris Rodgers (R-Washington) and Frank Pallone, Jr. (D-New Jersey) say. ...
The lingerie company says the service, which helps people design unique prints for bralette-and-panty sets, paves the way for many other uses. ...