Pepsi has selected Element 79 to handle advertising chores on its soon to be launched fruit drink, Tava. Spending wasn't released.

MGH has added three Papa John's co-ops to the firm's roster: Papa John's Birmingham, Ala.; Columbus, Ohio; and Phoenix, Ariz. The agency now manages media planning and buying for more than 700 Papa John's stores. Spending is valued at $1.5 million.

Village Inn Restaurants has hired Open Minds to handle all strategic planning, research, creative and media. Work will consist of TV, radio, print and on-site materials. Spending was not released.

Unilever's Sure for Men has appointed AKQA to handle pan-European digital duties for 2007. Unilever selected the agency following a three-way pitch in October. AKQA will handle digital content creation and distribution, online advertising and develop a Web site to support the brand's communication plan. Spending was not released.

HP has named Modem Media interactive agency of record for its Technology Solutions Group and Personal Systems Group across Europe, Middle East and Africa. The appointment expands Modem's current role to more than 40 countries. The work is expected to cover all digital related activities including interactive advertising, search engine marketing, viral campaigns, and Web 2.0 initiatives.

Eastman Kodak has awarded its media planning and buying account to MindShare Worldwide and Neo@Ogilvy. The account is valued at $100 million.

JWT and L.L. Bean are parting ways after a year of working together.

Cold Stone Creamery has awarded Saatchi & Saatchi creative chores on its $15 million account.

Crowne Plaza, part of the Intercontinental Hotels Group, has tapped Fallon to create its first-ever TV campaign. Fallon already handles the Holiday Inn and Holiday Inn Express accounts for IHG. The agency will create a new golf affinity strategy for the brand.

According to AdAge, Johnson & Johnson is planning to place its global media account, estimated between $2.5 billion and $3 billion, in review.