Go Daddy tapped Deutsch New York as its agency or record. Deutsch created Go Daddy’s "Inside / Out" campaign, running during the Olympics.

Protective gear brand Giro and Easton Cycling have named Cuker Interactive as their digital agency of record.

Delivra, a company which develops natural and safe pain relief medications, named DDB Public Relations as its PR agency of record. This the first time Delivra Inc. has partnered with an agency for marketing communications services.

Jarden Consumer Solutions selected Interaktiva Digital Marketing to create a digital marketing campaign for the Margaritaville Cargo Mixed Drink Maker.

MEFA (Massachusetts Educational Financing Authority) is seeking a full service advertising agency to provide creative development, execution, media planning and buying, and account service among a variety of other supporting services. The RFP Process is being managed by TrinityOne of Boston. This past fiscal year, the combined budget for the general advertising was approximately $1 million. The RFP process includes two phases, including in-person meetings in Boston July 17, 18 or19 as well as in-person presentations in Boston on August 21, 22 or 23. The process concludes on August 29, with the contract beginning in September.

TY KU named FILTER Creative Group of Los Angeles as its creative marketing agency of record for both its sake and spirits line of beverages. The agency will handle digital, experiential and event marketing, as well as celebrity and music lifestyle initiatives. Work begins immediately.

Attention Span Media was named social media agency of record for Silver Oak and Twomey wines.

Allen & Gerritsen was named advertising and public relations agency of record for Montreal-based footwear and clothing company Kamik.

Outside Television named Cenergy as its first-ever advertising agency of record. First work breaks in June. Spending was not released.

Cars.com tapped mcgarrybowen as creative agency on its $29 million advertising account. DDB Chicago previously handled the account.