• by Steve McClellan  @mp_mcclellan, November 12, 2021

Food and beverage distributor Bolthouse Farms has named The Many as its advertising AOR and Finn Partners as PR AOR.

The Many will lead the marketing strategy and execution for all consumer efforts, including paid media. In addition to repositioning the Bolthouse Farmsand Wunderootsconsumer brands, The Many will create an overarching Bolthouse Farms company “brand essence,” visual identity and new brand campaigns.

“Over the last several years, Bolthouse Farms has been on a journey to redefine and reimagine who we are as a brand and company,” said Pamela Naumes, Bolthouse Farms Vice President, Digital Transformation. “As part of this, we were looking for a creative partner who is a clever brand marketer with a strong and innovative digital competency. We think we hired the best with The Many.”

The Many previously worked with Bolthouse Farms beginning in 2014 and launched its first-ever brand campaign in 2019, “Farm to You,” spotlighting the brand’s heritage in farming and celebrating its real ingredients.

Finn Partners will oversee all strategic planning and execution for consumer PR efforts, trade PR efforts, corporate communications, and earned influencer relations.