• by Fern Siegel , February 7, 2023

Cheil UK, an experiential performance agency, has been appointed global agency of record for performance media for Priority Pass, a leading airport-experiences program.

The appointment follows a competitive review.

Cheil UK will now partner with Collinson, which operates Priority Pass, a network of 1,300 lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries. The agency will develop a media strategy to strengthen direct-to-consumer offerings.

Collinson works with more than 1,400 banks, 90 airlines and 20 hotel groups to deliver airport experiences and insurance solutions for 400 million end consumers. 

Helen Wynne, global marketing-brand director, Collinson, said: “Set against the macro backdrop of the recovery of business and leisure travel to pre-pandemic levels, we're looking forward to maximizing the opportunity to cement our position as the leading airport experiences program globally."