St. Luke's has been named lead creative agency for Checkatrade.

The account was won after a competitive pitch.

The assignment will span the company's consumer and trade offerings. Checkatrade, founded in 1998, is a major U.K. trade directory, connecting consumers with quality tradespeople and tools to make home improvements easier.

Georgina Whalley, CMO at Checkatrade, said of the appointment: “Working with an agency like St Luke’s will help us establish our position as the trusted foundation of every home, built on the quality and credibility of our members.”

Ed Palmer, managing director at St Luke’s, added the agency “can't wait to get stuck into creating the next chapter in this Great British brand's story.”

St. Luke's roster includes Ocado, Tyrrells, Heathrow and Butterkist.