Ogilvy was appointed strategic and creative partner for Hy-Vee’s health brands, which includes RedBox Rx, Vivid Clear Rx, Amber Specialty Pharmacy and Hy-Vee Health Infusion Care. 

The account will be led by Ogilvy Health.

Hy-Vee operates retail pharmacies in more than 275 locations across eight Midwestern states, with sales totaling over $13 billion a year. Recently, the retailer opened its first two Hy-Vee Health infusion clinics, offering referral-based treatments for rheumatology, gastroenterology, pulmonary, dermatology, oncology and other chronic conditions.

Anna Stoermer, CMO for Hy-Vee, Inc., said: “Hy-Vee believes that health and wellness is a vital part of how we serve communities now and into the future. Ogilvy’s in-depth health care experience will support our future growth in this area so we can best support Hy-Vee’s mission to make lives easier, healthier and happier.”

Ogilvy is a WPP company.