• by Fern Siegel , May 9, 2024

Christina Aguilera Fragrances has awarded Kubbco its social-media account, following a competitive pitch.

The company's remit includes social-media strategy, production, building brand presence and community management. It will also promote active interaction with existing followers, approaching 100,000 on Facebook and 10,000 on Instagram.

Kubbco’s first work for the brand will go live in June across Instagram and TikTok in Germany, Austria, and Switzerland.

Chris Kubbernus, Kubbco CEO, said the goal is to deliver “what fans have been waiting for – accessible, authentic content that feels fresh and personal.”

Christina Aguilera Fragrances was founded in 2007 and has been owned by Elizabeth Arden and Revlon since 2016. Products include fragrances such as Signature, Defintion and Xtina.