Articles by Danielle All articles by Danielle
- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign in
Marketing Daily on
05/31/2024
The campaign also sees Michael Jordan return, providing narration for spot that features several top athletes including women's basketball phenom Caitlin Clark.
- Grindr Celebrates Pride, 15th Anniversary With National Bus Tour in
Marketing Daily on
05/30/2024
The campaign is part of the queer dating app's new mission to become "the global Gayborhood in your pocket."
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience in
Marketing Daily on
05/30/2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ryan Blaney.
- Riboli Celebrates 'Summer Of Spritz' With Launch Of Spritz Del Conte in
Marketing Daily on
05/29/2024
The RTD brand line will be available nationally in 8.5%ABV and 0.5% ABV varieties.
- Suja Life Acquires Slice, Soda Brand Once Owned By Pepsi in
Marketing Daily on
05/29/2024
The company plans to relaunch a reformulated version of the brand as a better-for-you soda option next year.
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr in
Marketing Daily on
05/24/2024
Kelce stars in the campaign's 30-second launch ad, which sees him reaching for a fridge filled entirely with ZenWtr, and practicing his golf swing.
- Why Protesters In Montreal Were Marching Backwards in
Marketing Daily on
05/24/2024
The 'Backwards March' was part of a campaign centered around the message that a "rollback of LGBTQ+ rights is a setback for all society."
- Coca-Cola Launches Wozzaah Zero Sugar Flavor, Inspired By African Culture in
Marketing Daily on
05/24/2024
Product adds tropical flavors to the Coke formula and will be available in select markets in Africa, ahead of a limited U.S. release.
- Nestle To Launch Frozen Food Line Positioned For Weight-Loss Med Users in
Marketing Daily on
05/23/2024
Vital Pursuit is a new portion-controlled frozen food brand line set to launch by Q4 2024.
- Green Day Partners With Keurig Dr Pepper To Launch Punk Bunny Coffee in
Marketing Daily on
05/22/2024
Punk Bunny Coffee claims it will be the first brand to launch with easy-peel K-Cup pods, which are easier to recycle.
About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.