by Maarten Albarda on Dec 14, 12:57 PM
Here's my end-of-year performance review: I did OK on predictions about AI, data and voice-controlled assistants.
by Dave Morgan on Dec 13, 3:57 PM
My recent column predicting that half of all jobs in the TV ad business will disappear over the next five years elicited strong responses.
by Cory Treffiletti on Dec 12, 1:21 PM
You can inspire loyalty by telling a personal story. You want a community of users who are willing to share your brand with others.
by Gord Hotchkiss on Dec 11, 2:46 PM
The psychology is the paradox of choice playing out in streaming time -- the difference between what we say we do, and what we actually do.
by Steven Rosenbaum on Dec 10, 12:31 PM
Advertisers pay for mass audiences, and readers and viewers are increasingly moving to narrowcast relevant voices.
by Kaila Colbin on Dec 7, 1:44 PM
In 2007, Hugh MacLeod, aka Gapingvoid, coined Hugh's Law: "All online social networks eventually turn into a swampy mush of spam."
by Ted McConnell on Dec 6, 2:01 PM
The sheriff's finally in town, y'all, ready to investigate ad fraud. Consider yourselves fortunate -- and cooperate.
by Cory Treffiletti on Dec 5, 12:55 PM
From one marketer to another, let's talk about email frequency and recency.
by Gord Hotchkiss on Dec 4, 12:37 PM
500 million records were recently hacked from Marriott. There will probably be a bigger breach. There will definitely be a more painful breach.
by Steven Rosenbaum on Dec 3, 12:12 PM
Warriors are "professional, state-employed cyberwarriors and seasoned amateur guerrillas pursuing very well-defined objectives," says one analysis.
To read more articles use the ARCHIVE function on this page.