by Dave Morgan on Sep 15, 11:45 PM
It's a classic situation of lots of money chasing a relatively small amount of CTV ad inventory.
by Cory Treffiletti on Sep 15, 11:21 AM
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage.
by Gord Hotchkiss on Sep 14, 1:19 PM
I want to take another look at the pros and cons of a virtual workplace by exploring how music has been made over the past several decades.
by Steven Rosenbaum on Sep 13, 9:58 AM
Faction -- the more salacious, the better -- often draws an audience far more effectively than its boring, fact-based brethren.
by Kaila Colbin on Sep 10, 12:46 PM
if you're POTUS, trying to vaccinate enough of the population to achieve herd immunity, you have a persuasion, marketing and sociology problem.
by Dave Morgan on Sep 9, 12:04 PM
This is one of those times of year that seem to call for some extra reflection. So here goes:
by Cory Treffiletti on Sep 8, 10:36 AM
In a world of constant change, where do you find your inspiration for new ideas?
by Gord Hotchkiss on Sep 7, 12:44 PM
The metaverse is a world of our own making, where we imagine we can fix what we screwed up in the maddeningly unpredictable real world.
by Maarten Albarda on Sep 3, 11:53 AM
Marketing is both art and science, wisdom and magic. But where are the current ads that make us think, laugh or take notice?
by Ted McConnell on Sep 2, 8:35 AM
This is our big chance to find out whether the marketplace values a common, universal measure over an accurate or a certified measure.