by Dave Morgan on Mar 17, 3:50 PM
Optimizing media, channel by channel, in a one-after-the-other manner, was once the bread and butter of being a media professional. Not now, though.
by Cory Treffiletti on Mar 16, 10:30 AM
"I, Me, Mine" are more than just the title of an amazing Beatles song. They are poison to team camaraderie.
by Gord Hotchkiss on Mar 15, 11:15 AM
The first clue to the popularity of podcasts is that many of them focus on storytelling. And we are innately connected to the power of a good story.
by Steven Rosenbaum on Mar 14, 1:40 PM
California Congressman Adam Schiff traveled to Austin, Texas to address the issue of online misinformation.
by Kaila Colbin on Mar 11, 11:08 AM
The myth: In order to be an innovative, cutting-edge, future-focused company, you need to disregard employee well-being. I call BS.
by Dave Morgan on Mar 10, 1:54 PM
In impression pools -- baskets of third-party inventory added to fill out delivery volume and bring down CPMs -- dodgy inventory is a feature, not a bug.
by Cory Treffiletti on Mar 9, 12:52 PM
Everything slowed down and we were able to take a collective breath. So what have we learned?
by Gord Hotchkiss on Mar 8, 12:50 PM
If you checked Putin's playbook for the Ukraine invasion, it would be stale-dated by at least six decades -- and possibly more.
by Steven Rosenbaum on Mar 7, 1:16 PM
Zelensky's show "Servant of the People" provides critical clues.
by Maarten Albarda on Mar 4, 11:25 AM
Imagine you're a marketing director, with a bright team working on campaigns, driving and tracking conversions. Until you wake up to the sound of artillery explosions.