New York Life is piloting the custom algorithm. R-Index, with the "R" representing "reputation," draws from data sources previously not available including paid media, … Read the whole story
Dunkin' summer campaign features Will Arnett trying to reach out to Gen Z influencers, and an on-the-blink cyborg looking amazingly like Affleck. Read the whole story
DoubleVerify research reveals a surge in new fraud schemes and variants as a result of generative AI, The data was released at Cannes Lions … Read the whole story
A federal appellate court on Monday rejected an Illinois resident's request to reinstate a lawsuit accusing Meta of violating a biometric privacy law by … Read the whole story
To facilitate more in-app partnerships between brands and creators, Meta is rolling out a new tool on Instagram that automatically showcases relevant statistics from … Read the whole story
Industry groups say the bill is too confusing, while advocacy organizations say the provisions are too weak, Read the whole story
X is looking to pitch advertisers on its exclusive content deal with the Big 3, a three-on-three basketball league for retired NBA players that … Read the whole story
Anonym has a "Transparency Portal" it calls the "heart" of its solutions, providing partners with access to detailed documentation and source code. Read the whole story
TikTok has introduced new additions to its generative AI ad suite Symphony, including customizable digital avatars for in-app promotions and automated dubbing for global … Read the whole story
Speaking from the Debussy Stage at the Palais, the bestselling author defined what a brand is, expounded on creativity and explained how AI helps … Read the whole story
The move allows brands to access Instacart's shopper data in an effort to take a larger share of the rapidly growing retail media market. … Read the whole story
CANNES, France -- "Getting an audience with you is rare for everyone in the room," David Droga observed halfway through his fireside chat with … Read the whole story
LBRB focuses on helping agencies transform, pitch, win and grow business. Read the whole story
CANNES, France - A lot of celebrity brand marketers talk about authenticity, but the married couple team of John Legend and Chrissy Teigen embody … Read the whole story
Despite all the privacy safeguards Apple announced at its Worldwide Developer Conference, the European Commission reportedly charged Apple with stifling competition in its mobile … Read the whole story
The new partnership will elevate both companies' offerings in immersive gaming experiences, the companies said. Read the whole story
"Companies should not be profiting from the sale of consumers' most personal data, such as children's data or data about a consumer's race, religion, … Read the whole story
A year after the ANA released a report indicating 15% of programmatic ad buys are spent on bogus, "made-for-advertising" sites, the trade association is … Read the whole story
CANNES, France -- ANA, in partnership with TAG TrustNet, has released early findings from our first quarterly Programmatic Transparency Benchmark Study. And real progress … Read the whole story
"Inside Out 2" is the first movie to top $100 million in domestic box-office in nearly a year. In terms of national TV advertising, … Read the whole story
On the heels of GroupM's significant upgrade, IPG Mediabrands' Magna also boosted both the U.S. and worldwide ad outlooks for 2024 - citing a … Read the whole story
Carmy and crew get back to the comedy and drama of what is, once again, a "dysfunctional kitchen." Read the whole story
The number of brands submitting work is up 6% while there is a 31% spike in the number of media owner submissions which Lions … Read the whole story
Spotify has announced its first in-house marketing agency - "Creative Lab," designed to drive revenue through the development of custom audio, video and AI-generated … Read the whole story
The new, gamified ad products on Hulu and ESPN are an attempt to "push the limits of what is possible" while fostering peak engagement … Read the whole story
If the Clio Health awards are any indication the answer is pretty big. The campaign for CeraVe skin moisturizer won 5 Grand Clios two … Read the whole story
Pope Francis sent an important message to world leaders during the G-7 summit in Italy on Friday as generative AI continues to improve ad … Read the whole story
In preparation for Cannes Lions, Pinterest is sharing how it is leveraging automation with new tools to improve campaign performance, creative, and brand-safety measurement … Read the whole story
A federal judge on Friday rejected Google's bid for judgment in its favor in an antitrust lawsuit brought by the Department of Justice, which … Read the whole story
The German auto giant spent an estimated $2.2 billion in measured media last year, according to agency research firm COMvergence. Read the whole story
A typical PR firm spends more than $6,000 per year on the bare minimum of subscriptions just to keep up with relevant national business, … Read the whole story