The spot, meant to promote interest in French women's soccer, has been divisive, equally revered and reviled. Read the whole story
Billups has been on a buying spree. Since 2023, it acquired Outsight, TAC Media and OOH Labs. Read the whole story
The company's annual media expenditure is an estimated $76 million, according to agency research firm COMvergence. Read the whole story
The three-bite treats include Asian flavors, such as green tea, ube purple yam and Azuki red bean. Read the whole story
Search could become the next focus for Reddit, Steve Huffman, CEO of Reddit, said on the company's earnings call. Upgrading search functions with improve … Read the whole story
Fox Corp.'s Q1 advertising declined $640 million in the company's most recent quarterly period to $1.24 billion. Ad revenue at its national broadcast TV … Read the whole story
"We Can Do This" campaign resulted in an $89.54 return in societal benefits for every $1 spent -- or an ROI of about 9:1. Read the whole story
The collaboration includes editorial and advertising features. Read the whole story
She will work in close collaboration with the agency's offices in New York and London. Read the whole story
Moore will create and execute a comprehensive marketing plan Read the whole story