- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
MAD, Steve McClellan - Friday, May 17, 2024
The tools are designed to help clients better identify and shape targ ...
- Google's YouTube Pitches Advertisers On Unskippable Ads
MediaDailyNews, Laurie Sullivan - Friday, May 17, 2024
At its Brandcast event this week, YouTube introduced a feature tailored f ...
- OpenAI To Become A Reddit Advertising Partner
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
OpenAI is partnering with Reddit to bring its content to ChatGPT a ...
- BBC Sees Gold In Podcasts: And Publishers Don't Like The Competition
Publishing Insider, Ray Schultz - Thursday, May 16, 2024
Twenty publishers sign letter protesting the move. ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Search & Performance Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Television News Daily, Wayne Friedman - Friday, May 17, 2024
Venu Sports, slated to launch in fall 2024, will be made availab ...
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
TV Watch, Wayne Friedman - Friday, May 17, 2024
Nielsen's effort to show a complete picture with its new "Media Distribut ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- Firms Partner To Help Podcast Advertisers Choose Suitable Inventory
Publishers Daily, Ray Schultz - Wednesday, May 15, 2024
Flightpath and Barometer say firms can enter the space with less r ...
- Premium Long-Form Video Captures More Attention Than Digital Media
Research Intelligencer, Robert Williams - Thursday, May 16, 2024
Viewers tend to spend more time viewing ads that appear in cinem ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Television News Daily, Wayne Friedman - Thursday, May 16, 2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- TVB, Others Call On Nielsen To Break Out Ad-Supported Portion Of New 'Distributor' Data
MediaDailyNews, Joe Mandese - Wednesday, May 15, 2024
The analysis does not "provide the key data needed by advertisers: Whe ...
- AI Emotions In Ads And Content: Will Consumers Embrace It?
Search & Performance Insider, Laurie Sullivan - Wednesday, May 15, 2024
As Google, Microsoft and OpenAI show the world how AI will beco ...
- Roku Channel Looks To Hit A Fastball With FAST Baseball Deal
TV Watch, Wayne Friedman - Wednesday, May 15, 2024
What better way to appeal to a wide range of TV viewe ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Vermont Passes Privacy Law That Would Allow Suits By Consumers
MediaDailyNews, Wendy Davis - Monday, May 13, 2024
Vermont early Saturday morning passed a privacy bill that, if enacted, wou ...
- Nielsen Releases The 'Big 14' Share Of Television
MediaDailyNews, Joe Mandese - Tuesday, May 14, 2024
Disney is the aggregate champ with an 11.5% share, followed by YouTube ...
- NBCU Upfront Brand-Speak: More Peacock And ... 'What Even Is Prime Time?'
TV Watch, Wayne Friedman - Tuesday, May 14, 2024
"Tonight Show" host Jimmy Fallon was to be found singing onstage ...
- Ad Targeting Through Large Language Models
Data & Programmatic Insider, Laurie Sullivan - Monday, May 13, 2024
Tessa Burg, CTO at digital marketing agency Mod Op, focuses on "getti ...
- Stellantis CMO Inducted Into Advertising Hall of Fame
Drive Time, Tanya Gazdik - Monday, May 13, 2024
Olivier Francois' "sizzle" reel features the likes of Bono, Bruce Springsteen a ...