- Gatorade Revives 'Is It In You?' For Largest-Ever Campaign
Marketing Daily, Danielle Oster - Friday, May 31, 2024
The campaign also sees Michael Jordan return, providing narration for spot th ...
- Vroom, Vroom! BodyArmor Unleashes Virtual Pit Stop Experience
Marketing Daily, Danielle Oster - Thursday, May 30, 2024
The AR functionality shows up on limited-edition bottles spotlighting NASCAR driver Ry ...
- Suja Life Acquires Slice, Soda Brand Once Owned By Pepsi
Marketing Daily, Danielle Oster - Wednesday, May 29, 2024
The company plans to relaunch a reformulated version of the brand ...
- The Kool-Aid Man Pops Up At Rita's Frozen Lemonade
Marketing Daily, Teresa Buyikian - Tuesday, May 28, 2024
Rita's Kool-Aid Tropical Punch Italian Ice is also featured in the Five-Lay ...
- Coca-Cola Launches Wozzaah Zero Sugar Flavor, Inspired By African Culture
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Product adds tropical flavors to the Coke formula and will be availab ...
- 'Law & Order' Star Drinks Up For Mine Hill
Marketing Daily, Teresa Buyikian - Friday, May 24, 2024
Mine Hill Distillery, known for its small-batch liquors in Roxbury, Connecticut, h ...
- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- Gold Peak Tea Debuts 'Real' Summer Campaign
Out to Launch, Fern Siegel - Friday, May 24, 2024
The "Real is Gold" tagline underscores tea brewed with real tea lea ...
- Old Mout Cider Toasts Summer With New Ads
MAD, Fern Siegel - Thursday, May 23, 2024
The spot has online and social elements, including a Snapchat filter th ...
- Green Day Partners With Keurig Dr Pepper To Launch Punk Bunny Coffee
Marketing Daily, Danielle Oster - Wednesday, May 22, 2024
Punk Bunny Coffee claims it will be the first brand to laun ...
- Unlike Pepsi, Liquid Death Says It's Giving Away A Jet For Real
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
The stunt took inspiration from a Netflix documentary, and required consulting thr ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Blue Moon Brings The Ballpark Home With 'Blue Moon Home Run Twist' Ice Cream
Marketing Daily, Danielle Oster - Monday, May 20, 2024
Blue Moon and Rawlings also partnered on a baseball-themed apparel capsule collect ...
- Coca-Cola Launches Coca-Cola Lens, Consumer Insights Platform
Marketing Daily, Danielle Oster - Saturday, May 18, 2024
Coca-Cola Lens debuted with 16 articles by internal subject matter experts, wi ...
- Fresca Mixes It Up With Andy Cohen With RTD Happy Hour
Marketing Daily, Danielle Oster - Thursday, May 16, 2024
The ready-to-drink cocktail brand is launching a summer promotional sweepstakes campaign wi ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Food Trends: Summer Flavors, Breakfast Chicken
Marketing Daily, Teresa Buyikian - Monday, May 13, 2024
Seems like the rest of the world is coming around to Chick-fil-A ...
- Topo Chico, Ben Schwartz Offer To 'Refresh Your Voicemail'
Marketing Daily, Danielle Oster - Thursday, May 9, 2024
The brand is asking consumers to "rent out" their voicemail messages ...
- Decaf Coffee May Lose Dangerous Chemical
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, May 5, 2024
Skyquest Technology predicts that the decaf market will grow from $19.5 billi ...
- High Noon Introduces 'Lifestyle Guards' Addressing Minor Beach Mishaps
Marketing Daily, Danielle Oster - Thursday, May 2, 2024
The national campaign for Gallo's hard seltzer brand will run across broadcas ...
- Wendy's Teams With Coke, Keurig Dr Pepper To Benefit Foster Care Month
Marketing Daily, Teresa Buyikian - Thursday, May 2, 2024
Wendy's cold beverage cups are imprinted with a special QR code, tha ...
- Dunkin' Taps Fairy Tales To Highlight Joys Of Cold Coffee
MAD, Fern Siegel - Wednesday, May 1, 2024
The new national campaign targets Gen Z and millennials, demos that cra ...
- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- Play 'Ball': Pepsi Promotes Soccer In Global Push
MAD, Fern Siegel - Tuesday, April 30, 2024
Shot at Wembley's, COPA90's creative work features soccer stars mixing it ...
- Coca-Cola Credits Innovation, Marketing Investments For Strong Q1
Marketing Daily, Danielle Oster - Tuesday, April 30, 2024
In an earnings call, the company also addressed performance expectations around t ...
- How This Connect The Dots Collective Founder Keeps Bucking The Odds
Brand Insider: Behind The Scenes, Lisa Singer - Friday, May 3, 2024
"You're satisfied with the financial part of it, but if you're n ...
- Logan Paul Shares Video Addressing Lawsuit Filed Against Prime Energy
Marketing Daily, Danielle Oster - Thursday, April 25, 2024
The influencer and Prime Hydration founder's response video arrives amid multiple lawsui ...
- Pepsi Lights Up Grill With Bobby Flay, Launches Summer Flavors
Marketing Daily, Danielle Oster - Tuesday, April 23, 2024
Pepsi teamed up with celebrity chef Bobby Flay for the latest installme ...
- How 3 CPG Brands Approached Earth Day
Marketing Daily, Danielle Oster - Tuesday, April 23, 2024
Efforts from Coca-Cola, Firestone Walker, and Lundberg Family Farms included packaging redesig ...
- Diageo Revamps Cocktail Shaker As Ready-To-Serve Take Center Stage
Out to Launch, Fern Siegel - Wednesday, April 17, 2024
Bakery's OOH and print work notes how the trend replaces previous incarnati ...