- Spain Suspends Meta Election Tools On Facebook, Instagram
MediaDailyNews, Colin Kirkland - Friday, May 31, 2024
An order from Spain's local data-protection authority will suspend Meta from launchi ...
- Broadband Providers Battle FCC Over New Data Breach Rules
PolicyBlog, Wendy Davis - Thursday, May 30, 2024
Industry groups say Congress stripped the FCC of authority to issue n ...
- PayPal Becomes AdPal, Provides Access To Millions Of Users' Data
MediaDailyNews, Laurie Sullivan - Wednesday, May 29, 2024
Data on millions of PayPal users should boost its new ad busine ...
- Max, Apple TV+ Have Most To Gain From Bundling, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 29, 2024
Warner Bros. Discovery's Max is the most likely candidate to see upsi ...
- Havas, YouGov Expand Partnership
MAD, Steve McClellan - Tuesday, May 28, 2024
Under the revised arrangement, all the holding company's major units - Hav ...
- Google Ranking Algorithm Secrets Leaked
MediaDailyNews, Laurie Sullivan - Tuesday, May 28, 2024
Erfan Azimi, CEO of digital marketing agency EA Eagle Digital, posted ...
- Zero-Click Era Requires Interesting Data Partnerships
Data & Programmatic Insider, Laurie Sullivan - Tuesday, May 28, 2024
Reach and addressability to connect brands to consumers without cookies may se ...
- Meta Can Proceed With Claims That Voyager Labs Scraped Users' Data
MediaDailyNews, Wendy Davis - Friday, May 24, 2024
Siding with Meta Platforms, a federal judge is allowing the social med ...
- Apple Web Eraser Will Force Brands To Know Their Customers
Search & Performance Insider, Laurie Sullivan - Tuesday, May 28, 2024
An AI-privacy feature planned to launch in iOS 18 and macOS ...
- Lawmakers Advance Sweeping Nationwide Privacy Bill
MediaDailyNews, Wendy Davis - Thursday, May 23, 2024
The American Privacy Rights Act, already revised since it was unveiled la ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- CMOs Predict AI Will Create 'Paradigm' Shift In ROI
Marketing Daily, Laurie Sullivan - Wednesday, May 22, 2024
CMOs are looking toward generative GAI to minimize errors in marketing image ...
- Lawmakers Make Ad-Friendly Revisions To Privacy Bill
MediaDailyNews, Wendy Davis - Wednesday, May 22, 2024
The ANA is "pleased that some of the revised language appears ...
- New Privacy Protections For Minors Could Backfire, California Agency Suggests
PolicyBlog, Wendy Davis - Wednesday, May 22, 2024
"There is currently no privacy-protective way to determine whether a consumer ...
- PubMatic Teams Up With Adsquare In Data Partnership
Publishers Daily, Ray Schultz - Wednesday, May 22, 2024
Publishers can more effectively sell their inventory and data, the firms ...
- AI Sparks Unexpected Flurry Of Search Tools
Search & Performance Insider, Laurie Sullivan - Thursday, May 23, 2024
Watching hummingbirds that had no idea how to reach their feeders aft ...
- Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- How This Super.com VP Created Right Brain & Left Brain Harmony
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 23, 2024
"There are different ways to approach the same problem or challenge a ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Minnesota Lawmakers Pass Opt-Out Privacy Bill
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
If enacted, the bill would give residents the right to reject t ...
- Training AI To Target People Better
Planning & Buying Insider, Laurie Sullivan - Tuesday, May 21, 2024
Dstillery will train its generative AI technology, named ID-free, through a partnersh ...
- Impact Of AI On Local Search As Seen In The Data
Search & Performance Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
NetChoice has asked Vermont Governor Phil Scott to veto a bill th ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Microsoft Advertising Flies On OpenAI's GPT Coattails
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
Traffic data on the day OpenAI made its last announcement shows anoth ...
- Court Deals Setback To Shopify In Privacy Battle
MediaDailyNews, Wendy Davis - Wednesday, May 15, 2024
A federal appeals court will reconsider whether Shopify can be sued ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...