- Travis Kelce Invites Consumers To Find Their Zen For ZenWtr
Marketing Daily, Danielle Oster - Friday, May 24, 2024
Kelce stars in the campaign's 30-second launch ad, which sees him reachi ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Warner Bros. Discovery With No NBA? And Much Less Sports Content
TV Watch, Wayne Friedman - Friday, May 24, 2024
WBD has never owned an over-the-air-broadcast network or TV station but ...
- Will Ferrell's First-Ever Sitcom Headlines Netflix Upfront News
TVBlog, Adam Buckman - Thursday, May 23, 2024
Will Ferrell is adding professional golf to the list of sports ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- Netflix Reportedly Closing In On Two Christmas Day NFL Games
Television News Daily, Wayne Friedman - Friday, May 10, 2024
Netflix, in a surprise negotiation, may be looking to upset the N ...
- Ford, Toyota Play Up NFL Ties
Drive Time, Tanya Gazdik - Monday, April 22, 2024
The Detroit Lions, owned by the Ford family, unveiled their new Nike-design ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- Sports League Equity Partner Deals For ESPN? Chapek Says It Doesn't Need Them
TV Watch, Wayne Friedman - Wednesday, March 27, 2024
While Chapek believes extra cash from a minority deal would be ...
- Is The NFL Throwing Shade On 'Spulu'? Now, The Game Gets Complicated
TV Watch, Wayne Friedman - Monday, March 25, 2024
The NFL, which it says was "a bit surprised," now offers ...
- Paramount+, Peacock See Gains In Super Bowl, Playoff Sign-Ups
Television News Daily, Wayne Friedman - Friday, March 22, 2024
Paramount+ pulled in an estimated 3.4 million in new sign-ups for i ...
- 'So Many Urinals!' In Mockumentary, J.J. Watt Salutes Dick's House Of Sport
Marketing Daily, Sarah Mahoney - Wednesday, March 20, 2024
The NFL great loves the superstore concept so much he tries ...
- ESPN Inks 6-Year, $7.8B College Football Playoff Deal
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
Under the deal, ABC will get the national championship game starting ...
- TV Sports With Younger Viewers: It's Still A Thing
TV Watch, Wayne Friedman - Wednesday, March 20, 2024
"Sports still has legs across younger demographics," according to Michael Nathanson, med ...
- National Linear TV Ad Market Fell 7% In Q4 2023
MediaDailyNews, Joe Mandese - Monday, March 11, 2024
"[It] represented a microcosm of the U.S. national linear TV landscape," observ ...
- Cable TV Networks Adding Sports To Avoid The Inevitable?
TV Watch, Wayne Friedman - Monday, March 11, 2024
Warner Bros. Discovery's TruTv will now regularly program nightly sports programming, includi ...
- Big Ten Conference Picks Blue Diamond As Official Snack
Out to Launch, Fern Siegel - Tuesday, March 5, 2024
Blue Diamond will be a strong presence at Big Ten basketball a ...
- Big TV-NFL Pass Rush: Amazon To Pay $120M For One Playoff Game?
TV Watch, Wayne Friedman - Monday, February 26, 2024
We will see whether any streaming platform offense can get the be ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Barefoot Wines' Playbook As Official Wine Of The NFL
Marketing Daily, Danielle Oster - Wednesday, February 14, 2024
It brought wine activations to beer's big party last week, and al ...
- Target Taps Matthew Stafford For Parking Lot Comedy
Marketing Daily, Sarah Mahoney - Tuesday, February 13, 2024
The all-social "Teammates of Target" campaign highlights the relationship problems caused ...
- To Celebrate Detroit Lions, Jared Goff Heads To Jared
Retail Insider, Sarah Mahoney - Wednesday, February 14, 2024
Thanks to the NFL quarterback, the jewelry retailer's long-running "He went ...
- NFL Stars Promote Dessert Taco Shells In Super Bowl Run-Up
MAD, Fern Siegel - Friday, February 9, 2024
The new product get a strong social activation push by the playe ...
- Rising Online Sports Gambling: What's The Real TV Viewing Impact?
TV Watch, Wayne Friedman - Monday, February 12, 2024
The NFL, fourth quarter, and Super Bowl continue to be the maj ...
- RFK Jr. Springs A Super Bowl Surprise, While Mark Wahlberg Prays
TVBlog, Adam Buckman - Monday, February 12, 2024
RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray wi ...
- ESPN, Fox, WBD To Start Sports Streaming Service
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
ESPN, Fox and WBD are looking to create a blockbuster major n ...
- NFL, Paramount, Gamefam To Launch SpongeBob Super Bowl Event On Roblox
MediaDailyNews, Colin Kirkland - Monday, February 5, 2024
The metaverse quest will be live on Paramount and Gamefam's SpongeBob Simulat ...
- Sir Patrick Stewart Wallops 'Hey Arnold' In Paramount+ Super Bowl Spot
Marketing Daily, Sarah Mahoney - Friday, February 2, 2024
The streaming channel returns to the Big Game with an especially unexpect ...