- AdLib Media Group, Kargo Form Partnership
MAD, Steve McClellan - Wednesday, May 29, 2024
The partnership provides AdLib's clients access to Kargo's suite of campaign creati ...
- Havas, YouGov Expand Partnership
MAD, Steve McClellan - Tuesday, May 28, 2024
Under the revised arrangement, all the holding company's major units - Hav ...
- PubMatic Teams Up With Adsquare In Data Partnership
Publishers Daily, Ray Schultz - Wednesday, May 22, 2024
Publishers can more effectively sell their inventory and data, the firms ...
- The Neighborly Touch: Firms Form Integration To Help SMBs Engage Prospects
Email Insider, Ray Schultz - Tuesday, May 21, 2024
CallRail and Intuit Mailchimp have formed an integration to drive automated emai ...
- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
MAD, Steve McClellan - Friday, May 17, 2024
The tools are designed to help clients better identify and shape targ ...
- Microsoft Advertising Flies On OpenAI's GPT Coattails
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
Traffic data on the day OpenAI made its last announcement shows anoth ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Television News Daily, Wayne Friedman - Thursday, May 16, 2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Snap Forges Brand-Creator Partnerships With CreatorIQ Integration
MediaDailyNews, Colin Kirkland - Thursday, May 2, 2024
Snapchat has partnered with creator marketing platform CreatorIQ to help brands discov ...
- Olipop Partners With Barbie For Peaches & Cream Soda
Marketing Daily, Danielle Oster - Wednesday, May 1, 2024
To promote the limited-edition release, the brand is launching a virtual experien ...
- 'Morning Brew' And Yahoo Finance Form Content Partnership
Publishers Daily, Ray Schultz - Wednesday, May 1, 2024
Yahoo Finance's market data will now appear in the Morning Brew newslet ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content
MediaDailyNews, Laurie Sullivan - Tuesday, April 30, 2024
Google reportedly has agreed to pay News Corp. up to $6 milli ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO
Search & Performance Insider, Laurie Sullivan - Wednesday, April 24, 2024
Reddit will build out ad services as the newly public company loo ...
- TikTok Expands Ticket-Selling Integrations Through AXS Partnership
MediaDailyNews, Colin Kirkland - Tuesday, April 16, 2024
TikTok is expanding its in-app ticket-selling integrations through the partnership with U. ...
- Applebee's Scores First NFL 'Casual Dining' Sponsorship
QSR Insider, Teresa Buyikian - Tuesday, April 16, 2024
"Come Sundays or Thursdays or Mondays, when NFL games are on, we' ...
- LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, March 27, 2024
LinkedIn Ads plans to roll out a solution this week to automa ...
- E.L.F. Cosmetics Has Brush With Liquid Death In 'Corpse Paint' Collaboration
Marketing Daily, Danielle Oster - Tuesday, March 26, 2024
The brands teamed up to release a five-piece makeup kit housed ...
- VML Commerce Inks CommerceIQ Partnership To Bolster Shelf Analytics
MAD, Steve McClellan - Thursday, March 21, 2024
Per the agreement CommerceIQ's intelligence platform-driven by generative and predictive artificial intelligen ...
- Gas Stations Enter The Metaverse, Sort Of
MediaDailyNews, Joe Mandese - Thursday, March 21, 2024
Consumers will still be pumping gas IRL, but they'll be able ...
- Elon Musk Cancels Don Lemon's New Show On X After One-On-One Interview
MediaDailyNews, Colin Kirkland - Wednesday, March 13, 2024
The former CNN anchor said in a statement that Elon Musk cancel ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- TV Ad Sales Veteran Lucas Named CRO Of Tubi
Television News Daily, Wayne Friedman - Monday, March 4, 2024
Lucas will report to Fox Corp. President of Ad Sales Jeff Collin ...
- IPG Unveils 'Engine,' Resets Creation In First-To-Market Adobe Deal
MAD, Steve McClellan - Thursday, February 29, 2024
The holding company has created a new operating system - already ...
- Fortnite Expands Beyond Battle Royale With New Lego Games
MediaDailyNews, Colin Kirkland - Thursday, February 29, 2024
Epic Games introduced two new games via its Lego partnership to Fortnit ...
- Meta Expands Instagram Creator Marketplace Access, Tests AI Recommendations
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Meta is testing a machine learning-based feature that recommends the best collaboration ...
- Target Partners With Diane Von Furstenberg
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, February 21, 2024
Target has collaborated with a slew of designers over the past sever ...
- Google Licensing Reddit Data In Expanded Partnership
Search & Performance Insider, Laurie Sullivan - Thursday, February 22, 2024
Reddit posts during the past month have increasingly served up in Goog ...
- Backyard DMARC: How Local Firms Can Embrace Security Standard
Email Insider, Ray Schultz - Tuesday, February 20, 2024
ABL Computers and EasyDMARC have formed a partnership to protect domains. ...