- CDP's Under The Microscope
Research Brief, Jack Loechner - Friday, December 21, 2018
Marketer interest in CDPs continues to accelerate. In the first half ...
- $1.4B Lost To Mobile In-App Ad Fraud In Q1 2024
MediaDailyNews, Laurie Sullivan - Friday, May 24, 2024
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate ...
- TNT Secures College Football Playoff Games, NBA Deal Concerns Remain
Television News Daily, Wayne Friedman - Thursday, May 23, 2024
Warner Bros. Discovery has struck a multiyear "sub-licensing" agreement with ESPN ...
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
MAD, Steve McClellan - Wednesday, May 22, 2024
The report predicts that "AI gatekeepers" will proliferate in the coming yea ...
- Menards, Ace Hardware Most Trustworthy
Marketing Daily, Sarah Mahoney - Tuesday, May 21, 2024
J.D. Power's latest ranking finds DIY customers are looking for confidence th ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Consumer Spending For On-Site Dining Down 10%
Marketing Daily, Teresa Buyikian - Monday, May 20, 2024
People want to eat out more, but inflation is keeping more ...
- Meta And Amazon Join Frontier Model Forum For AI Safety
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
To help create and maintain a safer, more accountable AI ecosystem, Me ...
- Impact Of AI On Local Search As Seen In The Data
Search & Performance Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Search & Performance Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Forrester Declares Four Companies 'Leaders' In Commerce
MAD, Steve McClellan - Thursday, May 16, 2024
The leaders include Publicis, WPP, Omnicom and Accenture. Forrester evaluated other fir ...
- Stagwell Study Finds Current Brand Safety Standards Are Unnecessarily Broad
MAD, Steve McClellan - Wednesday, May 15, 2024
CEO Mark Penn says the study reinforces the company's position that "quali ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- The New Flywheel In Omnicom's Ointment
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
Omnicom's brass has touted the nearly billion-dollar deal as remaking the holdi ...
- Premium Long-Form Video Captures More Attention Than Digital Media
Research Intelligencer, Robert Williams - Thursday, May 16, 2024
Viewers tend to spend more time viewing ads that appear in cinem ...
- A Visual Attention Study That Went Terribly Right
Search & Performance Insider, Laurie Sullivan - Thursday, May 16, 2024
How does a company conduct a study of visual attention and performan ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- Google I/O Focuses On AI Reasoning, Vision, Audio - And Planning Ahead
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The ability for AI agents to see, hear and respond to conversatio ...
- OpenAI Chief Scientist Stepping Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
"After almost a decade, I have made the decision to leave," Open ...
- Food Trends: Summer Flavors, Breakfast Chicken
Marketing Daily, Teresa Buyikian - Monday, May 13, 2024
Seems like the rest of the world is coming around to Chick-fil-A ...
- Gen Z's Favorite Brands: YouTube, Amazon, Band-Aid
Marketing Daily, Sarah Mahoney - Monday, May 13, 2024
The latest rankings from Collage Group highlight a growing preference for entertainmen ...
- Brand Loyalty Wanes, Sustainability Becomes Key Buying Factor
Marketing Daily, Tanya Gazdik - Monday, May 13, 2024
Consumer loyalty is taking a backseat, with a staggering 82% of responden ...
- Budget Busting: More Americans Dining At Home, Switching To QSRs
Marketing Daily, Teresa Buyikian - Wednesday, May 8, 2024
In Vericast study, "60% of those surveyed will 'trade down' from ...
- OpenAI Search, With Microsoft Bing Powering The Service?
MediaDailyNews, Laurie Sullivan - Wednesday, May 8, 2024
OpenAI has been said to be working on a search engine, b ...
- Beauty Growth Starts To Slow, With Makeup Sales Declining
Marketing Daily, Sarah Mahoney - Tuesday, May 7, 2024
While still healthy, sales aren't as pretty as they've been for la ...
- Hometown News: Readers Are Moving Online For Local Reporting, Pew Reports
Publishing Insider, Ray Schultz - Tuesday, May 7, 2024
Fewer people read print newspapers than they did in 2018. ...
- QSR Meal Time Is Now Flex Time
QSR Insider, Teresa Buyikian - Friday, May 3, 2024
Consumers have returned to McDonald's, Chipotle and Panda Express post-pandemic, but ma ...
- Professor Seeks To Block Meta Lawsuit Over Research Tool
MediaDailyNews, Wendy Davis - Wednesday, May 1, 2024
A professor is seeking court approval to study the impact of Facebook ...